We’re delighted to announce that Clearwater International has appointed Wavelength to work on an internal brand engagement project. Clearwater International is a corporate finance house that offers a suite of advisory services including mergers and acquisitions (M&A), company sales management buy-outs (MBOs) and fundraising. They employ 200 people in 15 offices around the world with deals in excess of €50bn to date.
The project will last several months and be delivered in a series of stages which will span Clearwater’s European footprint. The first stage of the project entails obtaining extensive qualitative and quantitative insight from employees and other key stakeholders on a variety of brand-related issues. This insight will then inform internal brand engagement and broader brand strategy advice offered.
Natasha Eden, Chief Operating Officer, Clearwater International outlines:
“During the competitive pitch process it soon became apparent Wavelength were B2B services branding specialists. They were also quick to grasp the nuances of our business, the challenges we wanted to address and clearly demonstrated how they would help us address those changes.
We particularly liked the scientific approach to branding Wavelength employs. This will help us make decisions based on robust, objective insight and not anecdote. In our type of market numbers talk and that was something Wavelength understood.”
Commenting on the project, Wavelength’s Dr. Coleman notes:
“We’re delighted Clearwater decided to work with us. They’re a reputable, ambitious and progressive corporate finance firm who understand the critical role their employees play in delivering their brand experience.
“When services brands enter the 200-500 employee bracket growth can falter because the consistency of the experience delivered starts to fragment, so clients go elsewhere. The usual response is to invest more heavily in brand communications or design. For a B2B services brand this is only part of the puzzle due to the primarily behavioural nature of the experience they offer.
From the outset it was apparent that Clearwater understood this was the key issue they wanted to address and we’re looking forward to working closely with the Clearwater team in the UK and beyond over the coming months.”