LinkedIn Article: Practical advice on how to measure brand experiences

By 1st February 2019blog

In a recently published LinkedIn article we provided some practical pointer on how you can measure brand experiences. The key is to obtain employee, brand and performance metrics.

The article focuses on:

  • The dangers of focusing purely on financial metrics
  • The importance of adopting a practical approach: Obtaining employee, brand and financial metrics.
  • Explaining why you need to obtain employee, brand and financial metrics

You can read the full article here.

>Download the first chapter of Building Brand Experiences for FREE here

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>Learn more about the Advanced Brand Experience Bootcamps we’re running in London during 2019 here

>This extract from Building Brand Experiences by Darren Coleman is ©2018 and reproduced with permission from Kogan Page Ltd

Photo by Stefan Cosma

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