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3-Day Brand Strategy Masterclass: Singapore

By Wavelength Marketing20th August 2016December 20th, 2016News
brand strategy training Singapore

 

It was great to be back in Singapore to deliver our advanced Brand Strategy Masterclass (3 days). Delegates from the power distribution, marine, security, insurance and prison sectors attended, travelling from the Philippines, Malaysia and Singapore. This made for an interesting, engaging and unique group.

In comparison to our 2-Day Strategic Brand Planning Masterclass, the 3-Day Brand Strategy Masterclass equips delegates with advanced brand knowledge concerning brand architecture, portfolio management and brand metrics.

Commenting on the session, Wavelength’s Darren Coleman notes:

“Our 3-Day Brand Strategy Masterclass is not entry-level brand training. Everyone in the room has a good understanding of key brand issues but feel they need to deepen their branding knowledge. For this reason, the 3-Day Masterclass is more demanding and challenging than other brand education programmes we may deliver.

“The composition of the group was quite different because these types of sessions are usually attended by FMCG, financial services or pharmaceutical brands. That wasn’t the case this time around. It was fascinating to see how delegates from industries like marine, power distribution and security started to make their brands more emotive and experiential as the training progressed.”

Why not learn more about the brand education Wavelength offers by clicking here? Alternatively, feel free to send us a mail by clicking here. We’d be happy to hear from you.

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