A wonderfully international group from the United States, Saudi Arabia and the Netherlands attended our three-day Branding Masterclass in London. The Masterclass is aimed squarely at senior executives who want to acquire advanced branding knowledge so they can lead their brand experience building efforts with greater confidence and conviction.
Kogan Page has teamed up with Wavelength’s Darren Coleman to publish a book on brand experiences. “Building Brand Experiences: A Practical Guide to Retaining Brand Relevance” has been written with senior executives in mind and will have global distribution with a launch date of 3rd July 2018.
Leading telecoms company Ooredoo Oman recently invited Wavelength to deliver an advanced marketing strategy training programme in Muscat – and what a pleasure it was.
For the third year running we’ve been invited to obtain and analyse member experience metrics at Edgbaston Priory Club, one of the UK’s leading lifestyle and racquets private members clubs.
It was a pleasure to be back at Nottingham University Business School to deliver a session on customer centricity for their Executive MBA students.
Brand Strategy Masterclass: London (3 Day)
Participants from pharmaceuticals, insurance, regulatory, public transport and gaming attended our three-day Brand Strategy Masterclass in London. This made for an interesting and eventful session that was structured around our proprietary Brand Strategy Canvas. Read More
We’ve been running our Personal Branding Masterclass at Warwick Manufacturing Group (part of the University of Warwick) for several years, so it was good to be back to run four sessions earlier in the year. Read More
It was a pleasure and a privilege to be invited onto the Simon Mayo Show (BBC Radio 2) to share some views on brand naming strategy. I remember watching Simon Mayo introduce Top of the Pops on BBC1 as a teenager, so it was something of a trip down memory lane.
The full interview (about six minutes) can be heard below.
Edgbaston Priory Club is one of the UK’s premier lifestyle and racquets members’ clubs, so we were chuffed when they asked us to work on their brand experience with them. The project will span several months and use a number of service design tools to enhance the overall member experience. Both The Edgbaston Priory team and the club’s existing and prospective members will be involved in the project, so it represents a real commitment by Edgbaston Priory Club to enhancing their membership experience. Read More
The bright lights and glamour of Dubai were calling for Wavelength’s 4-Day Product Launch Marketing & Brand Positioning programme in September. The session attracted delegates from Abu Dhabi, Oman, Saudi Arabia, Qatar and Dubai.