It was great to be a guest on Michael Yorba’s show – CEO Money. Our chat focused on how c-suite executives can build and measure brand experiences. A pleasure to be on Michael’s show. Our book, Building Brand Experiences, was also well received. Great to see.
Building Brand Experiences: A Practical Guide to Retaining Brand Relevance has been licensed for translation into Mandarin (simplified) with Beijing Standway Books Co. Ltd.
It was a pleasure to be invited onto Nick Westergaard’s show, Brand Driven Digital to discuss all things brand experience. The conversation focused on how organisations can build and measure brand experiences with the likes of Virgin Atlantic and Singapore Airlines being cited as leading the way. Nick was also kind enough to give Darren’s book a good old fashioned plug. What a gent.
In our latest blog post, we outline why CMO’s need to move beyond customer experience to embrace brand experiences becuase focusing on the customer is restrictive, value primarily lies in brand whilst brand experiences scale, are emotionally driven and strategic.
This blog post outlines how closer brand and HR alignment can facilitate the delivery of more consistent brand experiences. This is especially important at services brands – where the behavioural element of brand experiences comes into sharper focus. Enjoy.
We’re delighted to announce that The Edgbaston Priory Club, one of the UK’s leading racquets and lifestyle members’ clubs, has decided to work with Wavelength on its member experience – for the fourth year in a row.
It was a pleasure to spend some time with Charlotte Dunsterville, Chief Customer Officer at Sure International learning the role their award-winning employee experience plays at the telecoms brand. Super insightful. This is what Charlotte had to say as part of our Expert Insight series….
Building Brand Experiences: A Practical Guide to Retaining Brand Relevance has been licensed for translation into Korean by UX Review.
This blog post provides some practical pointers on how you can measure brand experiences. The key is to obtain employee, brand and performance metrics. This provides a more rounded approach to measurement and will help you take preemptive action before finanical performance goes south.
Understanding your competitors is a key part of brand positioning. You’re probably thinking this is a painfully obvious thing to say. You’re correct. It is. But most organisations define their competitors based on the category they operate in. This can be a dangerous oversimplification.