Understanding your competitors is a key part of brand positioning. You’re probably thinking this is a painfully obvious thing to say. You’re correct. It is. But most organisations define their competitors based on the category they operate in. This can be a dangerous oversimplification.
We’re delighted to announce that Digis Squared, a diversified technology and telecoms services / solutions provider, has appointed Wavelength to develop a new brand identity then express this through a variety of brand assets.
Building Brand Experiences: A Practical Guide to Retaining Brand Relevance has been licensed for translation into Korean by UX Review.
It was great to be back at Warwick Manufacturing Group to deliver our Personal Branding Masterclass for Students – for the third and fourth time in 2018. Based on our Personal Branding for Executives Masterclass, the student-focused flavour aims to help students enhance their employability via their personal brands.
As part of a competitive three-way pitch process, Wavelength was recently appointed by Wallace Robinson & Morgan to design and build their new website. Wallace Robinson & Morgan is an independent law firm that was established in 1855. They’re based in Solihull, West Midlands and offer a comprehensive suite of legal services to B2B and B2C clients across the UK.
We’re delighted to announce that The Edgbaston Priory Club, one of the UK’s leading racquets and lifestyle members’ clubs, has decided to work with Wavelength on its member experience – for the fourth year in a row.
For the second time in a month Dubai was calling. This time around it was to deliver our three-day Brand Strategy Masterclass to participants that had travelled from as far afield as China and Vietnam. Good times.
Nottingham University Business School is one of the most respected business schools in the UK and beyond so Wavelength’s Darren Coleman was chuffed when he was invited to deliver talks to the MSc and Executive MBA students.
We’re delighted to announce that Wavelength’s Dr. Darren Coleman has been invited to deliver a talk at Vibe Marketers Fest in Dubai this November – and he’s also been asked to chair the first day for good measure. Prior to Vibe Darren was asked to share some views on brand experiences. This is what he had to say….
The glitz and glamour of Dubai were calling as participants from healthcare, gaming, property, pharmaceuticals, financial services, food and the public sector attended our Product Launch Marketing & Brand Positioning. Participants travelled from across the United Arab Emirates, Bahrain and Ghana.