Darren was invited to speak on BBC radio today. He was asked to give his views on “Brand Britain” going ballistic. Here’s the recording (apologies the quality is not so great).
We’ve recently been invited to speak about brand experiences at the Customer 360 Middle East conference in Dubai. It looks as if we’ll be in very good company with Coca Cola, Nokia, Dubai Bank, Infiniti and a range of other leading brand will also speaking at the event.
We were recently invited to Kuala Lumpur, Malaysia to run a two-day executive programme on Product Launch Marketing. Executives from Toyota, Bank Islam Brunei Darussalam, Chemical Company of Malaysia, IDLC Finance, Roche Diagnosticsm, Tupperware Brands and others attended the session.
National Express, the “largest coach provider in Europe” sent me a mailshot. So why share it with you? Well, thankfully I’m not “senior” (i.e. a pensioner) or “disabled”. I travel a fair bit (but not by coach).
On a number of occasions we’ve outlined how the human decision making process is primarily emotional but is then ‘justified’ by rational / logical processes (“affect heuristic”….zzzzzz). The Ferrari and Gucci scenarios fit this mould….Emotion drives decisions.
BBC WM invited Darren onto the Dan Kelly show yesterday. They wanted to obtain his views on the UK’s Visit Britain brand marketing campaign and how cities can develop an authentic brand.
Wavelength was invited to deliver a “Understanding your Customer” workshop for a group of particularly enterprising students at University College London. The workshop was part of UCL Advances Citrus Saturday programme with students studying across the capital attending.
Brands use celebrities to embody their brand. The celebrities help bring the brand to life. They make it less abstract and more human and this helps us relate to the brand.
Christmas 2011 seemed like many moons ago now. It proved to be an interesting time for brands. Given the tough economic climate you’d expect the Lidl, Aldi and Poundland’s of this world to perform well. At the other extreme premium brands such as Waitrose and Ted Baker have also done rather well.