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Darren Coleman

Wavelength’s founder Publishes Brand Experiences Book

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Dr. Darren Coleman, Founder and Managing Consultant of Birmingham-based branding agency Wavelength Marketing, has published a book on branding with specialist publisher Kogan Page. Titled Building Brand Experiences: A Practical Guide to Retaining Brand Relevance, the book will be launched globally (except the USA) on 3rd July, then in the USA on 28th July. The likes of WH Smith, Waterstones, Blackwell’s, Foyles in addition to Barnes & Noble will stock the book.
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BBC Radio 2 Interview: Simon Mayo Show (June 2017)

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It was a pleasure and a privilege to be invited onto the Simon Mayo Show (BBC Radio 2) to share some views on brand naming strategy. I remember watching Simon Mayo introduce Top of the Pops on BBC1 as a teenager, so it was something of a trip down memory lane.

The full interview (about six minutes) can be heard below.

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Edgbaston Priory Club

Wavelength helps Edgbaston Priory Club fine-tune its brand experience

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Edgbaston Priory Club is one of the UK’s premier lifestyle and racquets members’ clubs, so we were chuffed when they asked us to work on their brand experience with them.  The project will span several months and use a number of service design tools to enhance the overall member experience. Both The Edgbaston Priory team and the club’s existing and prospective members will be involved in the project, so it represents a real commitment by Edgbaston Priory Club to enhancing their membership experience. Read More