The bright lights and glamour of Dubai were calling for Wavelength’s 4-Day Product Launch Marketing & Brand Positioning programme in September. The session attracted delegates from Abu Dhabi, Oman, Saudi Arabia, Qatar and Dubai.
There was little time to enjoy the fine food and delights of Singapore as we delivered our 3-Day Advanced Brand Strategy Masterclass to a small but particularly engaging group of brand and marketing executives. Delegates from The Discovery Channel (Singapore), LaFarge (Malaysia) and Security Bank (Philippines) attended the Masterclass.
It was a pleasure to be invited to Ramallah, Palestine to deliver a customised five-day programme on product launch marketing and management for Wataniya Mobile, part of Qatari telecoms firm Ooredoo. Delegates spanned product, technology, communications and customer services. This gave the group more of a strategic and rounded feel than most training we deliver.
Wavelength’s Darren Coleman was invited to outline how B2B services brands can deliver emotionally charged brand experiences at the B2B Conference 2016 CXcellence, London. Brand, experiences and emotion are three areas most B2B brands struggle with, so this was seen as a topic that would hit the spot.
It was nice to work a little closer to home and deliver our intensive 3-day Brand Strategy Masterclass in London. Delegates from Caribbean Airlines, Godiva, Jogos Santa Casa and Holiday Extras came along. They were an intellectually curious, engaging and fun group who were a delight to work with. Good times.
It was nice to escape the UK’s winter chill for the tropical climes of Kuala Lumpur to deliver our Strategic Brand Planning Masterclass. Delegates from Nestle, Petronas, Petroliam Nasional Berhad, Malaysian Central Bank and Ambank attended the two-day exec training session.
The best brands don’t compete based on what they do. They compete based on how they do what they do. This boils down to their brand experience. Savvy brand marketers use customer journey maps to explain the experiences they want to deliver. Are you in that club?
It was great to be back in Singapore to deliver our advanced Brand Strategy Masterclass (3 days). Delegates from the power distribution, marine, security, insurance and prison sectors attended, travelling from the Philippines, Malaysia and Singapore. This made for an interesting, engaging and unique group.
For the second year running we’ve been invited to help the prestigious Edgbaston Priory Club measure its brand experience. Edgbaston Priory Club is Birmingham’s premier private members’ tennis, squash and leisure club, with over 130 years of heritage, so it was a real privilege to be invited back.
We’re delighted to announce Price Mistry’s new brand has been launched. Deliverables for the divorce law specialists included a visual identity revamp which was then expressed through a new website, refreshed social channels (Facebook, LinkedIn and Twitter) and a suite of business stationery. The project took twelve months to complete from start to finish.