In this keynote, which was delivered at Vibe Marketers Fest, Dubai, November 2018, Wavelength’s Darren Coleman provides some practical advice on how you can go about building brand experiences in three simple steps.
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Let’s Talk Branding host Stef Hamerlinck kindly invited Wavelength’s Darren Coleman onto his show to talk all things related to brand experience.
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Goody Foods is one of the Middle East’s leading fast-moving consumer goods companies. Working closely with Wavelength, a four-day brand-driven growth programme was delivered to the senior brand team in Jeddah. The Brief was very clear. Goody wanted to co-create a consolidated framework that would guide, structure and propel brand-driven growth. Read More
The good folks at Insight for Professionals recently invited us to write a guest post on how to write a brand positioning statement. This post provides a summary and shares a link to the full article. Read More
Our three-day Branding Masterclass shares a suite of practical tools and templates that help participants take a deep dive into the mechanics of building brand experiences. That’s quite a tall order for three days. But our Branding Masterclass is aimed at senior executives so we can move at a good pace. Read More
24-25th October saw the good folks from Quadriga hold their Internal Communications Conference in Berlin. This event is run by a fine chap called Santiago and has been running for several years. It’s a very well respected marketing event for senior management and above with an interest or involvement in internal communications.
It was a pleasure and a privilege to be invited back to Nottingham University Business School to deliver sessions for MSc and MBA students. Read More