The bright lights of Dubai were calling so it was time to deliver our product launch marketing and brand positioning training programme. Designed with senior executives in mind, the four-day programme helps participants apply product and brand positioning best practice to their organisation in an interactive and applied way. Read More
Participants from oil & gas, publishing, liquefied natural gas (LNG) and consulting attended our three-day brand strategy masterclass in Singapore. This intensive and interactive brand strategy training is designed with senior management and executives in mind.
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It was a pleasure to be asked by Forbes columnist Pamela Danziger to comment on the use of multisensory in retail. The key is the appeal to all of the senses – in a way that brings your brand to life…
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Barranquilla Zoo in Colombia has a longstanding reputation of devotion to conservationism and scientific contribution so it has become an admired brand among citizens. Brand insight has played an important part in building the Barranquilla Zoo experience.
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The airline industry is competitive and dynamic. It is characterized by fierce competition, high costs and low margins, which means our brand experience is a key point of competitive advantage. Read More
It was a pleasure to be invited onto Nick Westergaard’s show, Brand Driven Digital to discuss all things brand experience. The conversation focused on how organisations can build and measure brand experiences with the likes of Virgin Atlantic and Singapore Airlines being cited as leading the way. Nick was also kind enough to give Darren’s book a good old fashioned plug. What a gent.