The culinary capital of South East Asia was calling, so we were back in Singapore to deliver our three-day Brand Strategy Masterclass. This deep-dive Brand Strategy Masterclass explored a number of advanced brand issues with a fine bunch of delegates from Singapore, Brunei, Vietnam and Bahrain.
Compared to our two-day Brand Strategy Masterclass, the three-day Masterclass goes up a few gears in terms of speed and depth. A particular focus is placed on helping participants understand how they can utilise their brand assets to grow revenues in related or new markets. The three-day Masterclass also provides delegates with time to reflect on how certain brand issues the Masterclass raises affect their organisations then seek advice from Dr. Coleman if needs be.
The group represented an interesting and diverse range of sectors. These included the Singapore Prison Service (who have kindly offered to reserve some spaces for unpleasant clients), Brunei Investment Agency, Banta Design (Kuwait) and Asiafoods Corporation (Vietnam).
Here’s what some of the participants had to say:
“This was a real eye-opener for me. It helped me realise the other opportunities brands can bring to my company.” Dk Rose Pg Hj Hitam, Brunei Investment Agency, Assistant General Manager.
“This training provided some great branding solutions for my company.” Fatin Safri, Armada Property Management, Brunei.
“The session really helped me to differentiate and understand the difference between a product- and brand-driven strategy.” Mr Cuong Manh Nguyen, Asiafoods Corporation, Brand Manager, Vietnam.
Dr. Coleman, who delivered the session, noted:
“Our three-day Brand Masterclass is for more experienced brand marketers. It’s for senior brand execs that want to understand how their organisation can manage its brand portfolio more effectively to build brand equity. This can be a challenging task because delegates need to have a deep understanding of brand before they can utilise the brands they own to drive growth.
“During the three-day session it was great to see participants realise functional features seldom win in today’s markets. It’s emotionally charged brand experiences that come out on top. I’m delighted to say that by the end of the three-day session all of the participants had grasped this important idea. It was a small group but they were a pleasure to work with. Engaging and great fun.”