COVID-19 has presented students with uncertain and challenging times, but they are still in the driving seat when it comes to building their personal brand. This online session helped students start to build their personal brand with their career aspirations in mind.
Read MoreIt’s always a delight to deliver sessions for the fine folks at the Nottingham of University Business School. This online session helped their MSc Marketing students understand the principles of building emotionally-charged brand experiences.
Read MoreWavelength’s Darren Coleman recently co-authored an article with Dr. Erich Joachimsthaler for WARC that outlined the initial steps required to build a platform brand.
Read MoreLOGIN is the biggest innovation festival in the Baltics so it was a pleasure for Wavelength’s Darren Coleman to be invited for a fireside chat – without a fire or dram of whiskey in sight.
Read MoreThe theme of eWMS 2021 is: Hello Tomorrow, “building the next new normal.” Darren’s keynote, titled, “Winning through brand experiences in the (not so) new normal: Practical advice” and will be part of the global event running 6-7 November 2021.
Read MoreCOVID-19 has increased the pace of digital transformation at many brands, but the importance of employees should not be overlooked as part of the process – especially when it comes to internal communications. This was the key point Darren made in his keynote: Digital internal communications and COVID-19: Don’t throw the baby out with the bathwater.
Brand Week Istanbul is a very well-respected brand marketing event in branding circles and beyond, so Wavelength’s Darren Coleman was chuffed when the organisers invited him along to deliver a keynote, titled Brands as a platform for growth: Practical advice during times of COVID-19.
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