It was a lovely to head for the warmer climes of Malaysia to deliver our Product Launch Marketing Masterclass to a group of executives who travelled from across South East Asia and represented PepsiCo, Bank Simpanan Nasional, Celcom, CapitaLand and ValueCap.
The intensive two-day session took delegates through the product launch marketing process from customer profiling right through to employing the latest mobile marketing techniques that engage customers with your product’s brand during the launch stage.
Mary Salang, Goup Brand Manager – 3rd Party Services at one of SE Asia’s leading telecommunications companies, Celcom Axiata Berhad, noted:
“I attended Darren’s Product Launch Marketing training in Kuala Lumpur, Malaysia. The training was very insightful and highly relevant to many of the strategic and operational challenges I face at work on a regular basis. It really helped me develop an advanced understanding of specific branding and marketing research techniques that reduce product launch risk. I didn’t even know such methods existed! Darren as a coach is very approachable; he conducted the sessions with professionalism and clearly has in-depth expert knowledge of his subject matter. Great session.”
Reflecting on the session, Augustine Khoa Nguyen, Head of Marketing at one of Asia’s largest real estate companies, CapitaLand Vietnam Holdings Pte. Ltd., commented:
“I had an opportunity to join the Product Launch Marketing training organised in Kuala Lumpur, Malaysia this month. The programme provided me with an insightful canvas which I will use to guide several high profile product launches that are planned for next year. This canvas includes the initial step of profiling customers, features vs benefits analysis, looking at different product levels and utilising branding to enhance the physical product.
“From the practical point of view, I now plan to revisit our company’s product from more of an intangible perspective through the overall experience we deliver. After attending this session, I now realise this is where the real value lies. I look forward to sharing the main learnings from this workshop with my staff.”