It was nice to be back in Dubai to deliver the Successful Product Launch Marketing & Brand Positioning workshop in partnership with Informa for the third year running. This year’s exec level session was held at The Address, Dubai Marina. Super suave.
Delegates from property development, FMCG and software applied Wavelength’s Product Launch and Brand Positioning Canvas to their respective organisations. This practical tool breaks down the complicated product launch and brand positing process into a series of bite-sized sequential steps. We find this helps delegates digest a lot of information in a short period of time. It also provides a practical tool the delegates can refer to at a later date should they wish to refresh their memory on the principles which underpin successful product launch and brand positioning.
Sean Purcell, who works looks afer the Al Rawabi Dairy Co. brand outlined:
“I recently attended Darren’s Successful Product Launching and Brand Positioning workshop. The course was over a 4 day period and combined theory with great examples and exercises. The course really focused you to look at the core of your brand and get a greater understanding of how the brand is perceived. Also, it was very beneficial from a product launching perspective as we learned various methods for profiling your customers and determining how to ensure a new product has the best possible chance of a being a success. Overall, it was an excellent learning experience.”
Megha Bhatia, Senior Training Production Manager for Informa (Middle East) commented:
“Darren has been successfully delivering courses with Informa for several years that draw groups of executive delegates from various backgrounds across the Middle East. His courses are always “workshop-style” packed with practical application. His ability to share his tremendous experience makes his courses a very enriching learning experience. This year’s session was no different.”
Commenting on the session, Darren Coleman notes:
“The beauty of the session lies in the fact it is four days long. This is quite a long time in comparison to sessions we run elsewhere in the world but it allows us to get into real detail with regards to the intricacies of successful product launch and brand positioning at each organisation. This year’s group was quite small so it felt more like a group consulting session than training which was particularly enjoyable.”