It was nice to be back in the warm sunshine of Dubai to deliver the Successful Product Launch Marketing & Brand Positioning workshop for Informa for the third year on the run. This year the four-day exec leve session was held at a super suave location The Address, Dubai Marina. Lovely.
Delegates from property development, FMCG and software applied Wavelength’s Product Launch and Brand Positioning Canvas to their respective organisations. This practical tool breaks down the complicated product launch and brand positing process into a series of bite-sized sequential steps. We find this helps delegates digest a lot of information in a short period of time. It also provides a practical tool the delegates can refer to at a later date should they wish to refresh their memory on the principles which underpin successful product launch and brand positioning.
Commenting on the session, Darren Coleman notes:
“The beauty of the session lies in the fact it is four days long. This is quite a long time in comparison to sessions we run elsewhere in the world but it allows us to get into real detail with regards to the intricacies of successful product launch and brand positioning at each organisation. This year’s group was quite small so it felt more like a group consulting session than training which was particularly enjoyable.”