We were recently invited to deliver a two day executive level branding workshop for PNB / ASNB executives. PNB was incorporated by the Malaysia government with the goal of helping local Malays share ownership in the corporate sector via unit trusts.
PNB is still owned by the Malaysian government and has a broad range of asset management interests which include; financial services and insurance; automotive;, property; logistics and infrastructure, pharmaceuticals; industrial equipment; energy, oil and gas; manufacturing and engineering. The two days focused primarily on PNB’s unit trust business, ASNB.
It’s probably fair to say not too many people outside of Malaysia have heard of PNB. To provide some context, they paid £500m, cash for One Exchange Square in the City of London. This is the former European Bank for Reconstruction and Deveopment headquarters.
Nurman Mohd Nawi, Executive at Amanah Saham Nasional Berhad (ASNB) notes:
“Darren provided a combination of his deep knowledge in marketing and branding with his vast working experience worldwide. The guiding principle was clear, mapped in a very organized thought process that then translated into range of practical and organization-specific solutions. The approach he takes is very human with touches of quantitative and qualitative analysis in every step of the way.”
Wavelength’s Darren Coleman noted:
“PNB is an incredibly interesting and complex business. The room was full of razor sharp brains that picked up and developed ideas very quickly. Given the majority of delegates did not have marketing backgrounds it was very impressive indeed.”
This is quite a nice shot of the PNB / ASNB team with Darren (looking particularly uncomfortable in a suit).