Senior Executives from AmLife Insurance, Bank of Maldives, Etiqa Insurance and RHB attended this Product Launch Marketing session held in Kuala Lumpur, Malaysia. This highly interactive and practical two day training programmes shared the principles of product launch marketing.
This time there was a change of venue from the JW Marriott to the very suave Majestic Hotel. We also mixed things up a little by introducing our Proudct Launch Marketing Canvas to structure the sessions. This helped delegates understand the process of producet launch marketing in a more systematic way. It meant they left the session with something of a product launch marketing blue print they could utilise immediately and refer to at a later date for subsequent product launches.