This course is structured around Wavelength Marketing Brand-Driven Growth Blueprint. This is a proprietary management tool Wavelength has used extensively with clients around the globe so they get brand-driven growth right.

Guided by the Blueprint, this course has sections:
- Section 1: Delivering brand-driven growth
- Section 2: Engaging and aligning with the c-suite
- Section 3: Understanding your target customer(s) / stakeholderYour course instructor
- Section 4: Building brands that drive growth
- Section 5: Delivering maximum value
- Section 6: Connecting your customer(s) and your brand
- Section 7: Measuring brand-driven growth effectively
- Section 8: Summary & Action planning