We’re delighted to announce that Building Brand Experiences: A Practical Guide to Building Brand Relevance will be translated into Turkish. The rights have been licenced to Kapital Medya for a summer 2022 launch.
The launch of Building Brand Experience follows the Korean launch in 2019 and the planned launch in Mandarin early 2021.
As a publisher, Kapital Medya has more than 25 years of history and currently is by far the most prominent publisher in Turkey when it comes to business, economy and behavioral sciences related titles. Kapital Medya has more than 400 titles released already with almost 200 of them reprinted annually.
As for Darren Coleman, we are very excited to have him under our brand. We were greatly honoured to host him in Brand Week Istanbul 2020. Although there is much uncertainty events-wise due to covid-19, we will be delighted to have him back in Istanbul in the future.Barış Cezar, Editör, MediaCat Kitapları
Wavelength Marketing and Kogan Page are delighted to announce that Building Brand Experiences has been licensed for translation into Turkish by Kapital Media. Kapital Medya are a leading partner for Kogan Page in Turkey. The Turkish version of Building Brand Experiences will be available in the Summer 2022.Amy Joyner, Rights and Licensing Director at Kogan Page
Commenting on the development, Darren Coleman notes:
“I’m delighted that Kogan Page have licenced the rights of my book to MediaCat Kitapları. Turkey is a market with real potential. You only need to look at the investment Turkish Airlines is making in its brand to see how the Turkish branding landscape is advancing. As with other translations of Building Brand Experiences, we’re looking forward to seeing what commercial opportunities the Turkish translation brings.”
Learn more about Kapital Media here and read Amazon reviews for Building Brand Experiences here.
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