Introduction

1 Quiz

Introduction Quiz Copy

THANK YOU & PASSWORDS FOR PROTECTED COURSE MATERIALS

Thanks for your time and investment (30s) Copy

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SECTION 1: Delivering brand-driven growth

Section 1: Learning objectives (1m 09s) Copy

Being brand- vs. product-driven (1m 55s) Copy

The importance of brand penetration (4m 10s) Copy

Brand response campaigns (6m 47s) Copy

Using The Brand-Driven Growth Blueprint: A practical management tool (5m 22s) Copy

Section 1: Practical advice, tasks and recap (4m 08s) Copy

Section 1 quiz Copy

1 Quiz

Section 1 Quiz Copy

SECTION 2: Engaging and aligning with the c-suite

Section 2: Learning objectives (1m 26s) Copy

The business case for brands (6m 35s) Copy

Objectives, data and simple language (6m 16s) Copy

Section 2: Practical advice, tasks and recap (3m 42s) Copy

Section 2 quiz Copy

1 Quiz

Section 2 Quiz Copy

SECTION 3: Understanding your target customer(s) / stakeholder

Section 3: Learning objectives (1m 24s) Copy

Profiling your target customer(s) (15m 19s) Copy

The importance of emotion (17m 40s) Copy

Driving brand growth through jobs to be done thinking (9m 58s) Copy

The importance of stakeholders (5m 56s) Copy

Growing through brand partnerships (1) (2m 37s) Copy

Section 3: Practical advice, tasks and recap (4m 52s) Copy

Section 3 quiz Copy

1 Quiz

Section 3 Quiz Copy

SECTION 4: Building brands that drive growth

Section 4: Learning objectives (2m 19s) Copy

Reduce brand jargon to increase c-suite engagement (4m 19s) Copy

Brand values: Connect with your customers (13m 17s) Copy

Brand essence: Drive growth in existing / new categories and markets (10m 10s) Copy

Brand personality: Give your brand emotional appeal (14m 30s) Copy

Brand positioning: Create meaningful brand associations (16m 39s) Copy

Using distinctive brand assets (5m 06s) Copy

Section 4: Practical advice, tasks and recap (7m 44s) Copy

Section 4 quiz Copy

1 Quiz

Section 4 Quiz Copy

SECTION 5: Delivering maximum value

Section 5: Learning objectives (1m 43s) Copy

The dangers of competing purely on price (7m 24s) Copy

Establishing sources of value (5m 29s) Copy

Identifying benefits (7m 50s) Copy

Delivering benefits to customers / stakeholders (3m 32s) Copy

The importance of brand experiences (8m 45s) Copy

Clarifying your value proposition (5m 59s) Copy

Section 5: Practical advice, tasks and recap (5m 25s) Copy

Section 5 quiz Copy

1 Quiz

Section 5 Quiz Copy

SECTION 6: Connecting customers, brand and product / experiences to drive growth

Section 6: Learning objectives (1m 35s) Copy

Aligning customers and your brand (1m 46s) Copy

Brand values: Connecting with your customers (4m 51s) Copy

Brand essence: Driving growth in existing / new categories and markets (2m 17s) Copy

Brand personality: Giving your brand emotional appeal (3m 23s) Copy

Brand positioning: Creating meaningful brand associations (2m 04s) Copy

Growing through brand partnerships (2) (4m 13s) Copy

Launching on-brand products / experiences (3m 23s) Copy

Section 6: Practical advice, tasks and recap (5m 25s) Copy

Section 6 quiz Copy

1 Quiz

Section 6 Quiz Copy

SECTION 7: Measuring brand-driven growth effectively

Section 7: Learning objectives (1m 17s) Copy

Understanding share of voice and share of search (1m 54s) Copy

Taking a balanced approach to brand performance measurement (4m 50s) Copy

Section 7: Practical advice, tasks and recap (3m 54s) Copy

Section 7 quiz Copy

1 Quiz

Section 7 Quiz Copy

SECTION 8: Summary & Action planning

Creating your brand-driven growth plan (2m 55s) Copy

Action planning (1m 07s) Copy

Using the Brand-Driven Growth Blueprint to deliver growth (3m 54s) Copy

Recap on course objectives (1m 45s) Copy

Thank you (40s). Copy

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How this course will help you (1m 39s) Copy

Delivering Brand-Driven Growth, in Partnership with Milestones Training & Consulting How this course will help you (1m 39s) Copy

This course will help you:

Create a brand-driven growth plan (first draft)
Adopt a structured and scalable approach to brand-driven growth
Apply a suite of practical tools and templates
Learn from best practice case studies
Embrace a scientific approach to brand-driven growth
Defend brand investment with greater confidence
Have a solid foundation for brand-driven growth.

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