Delivering Brand-Driven Growth, in Partnership with Milestones Training & Consulting

Introduction
Winning through brand-driven growth (1m 55s) Copy
Who this course is for (1m 2s) Copy
How this course will help you (1m 39s) Copy
How this course is structured (3m 48s) Copy
Your course instructor (1m 49s) Copy
How to get the most from this training (54s) Copy
The business case for brands: Free downloadable resource (43s) Copy
Introduction quiz Copy
1 Quiz
Introduction Quiz Copy
THANK YOU & PASSWORDS FOR PROTECTED COURSE MATERIALS
Thanks for your time and investment (30s) Copy
Passwords for protected content Copy
SECTION 1: Delivering brand-driven growth
Section 1: Learning objectives (1m 09s) Copy
Being brand- vs. product-driven (1m 55s) Copy
The importance of brand penetration (4m 10s) Copy
Brand response campaigns (6m 47s) Copy
Using The Brand-Driven Growth Blueprint: A practical management tool (5m 22s) Copy
Section 1: Practical advice, tasks and recap (4m 08s) Copy
Section 1 quiz Copy
1 Quiz
Section 1 Quiz Copy
SECTION 2: Engaging and aligning with the c-suite
Section 2: Learning objectives (1m 26s) Copy
The business case for brands (6m 35s) Copy
Objectives, data and simple language (6m 16s) Copy
Section 2: Practical advice, tasks and recap (3m 42s) Copy
Section 2 quiz Copy
1 Quiz
Section 2 Quiz Copy
SECTION 3: Understanding your target customer(s) / stakeholder
Section 3: Learning objectives (1m 24s) Copy
Profiling your target customer(s) (15m 19s) Copy
The importance of emotion (17m 40s) Copy
Driving brand growth through jobs to be done thinking (9m 58s) Copy
The importance of stakeholders (5m 56s) Copy
Growing through brand partnerships (1) (2m 37s) Copy
Section 3: Practical advice, tasks and recap (4m 52s) Copy
Section 3 quiz Copy
1 Quiz
Section 3 Quiz Copy
SECTION 4: Building brands that drive growth
Section 4: Learning objectives (2m 19s) Copy
Reduce brand jargon to increase c-suite engagement (4m 19s) Copy
Brand values: Connect with your customers (13m 17s) Copy
Brand essence: Drive growth in existing / new categories and markets (10m 10s) Copy
Brand personality: Give your brand emotional appeal (14m 30s) Copy
Brand positioning: Create meaningful brand associations (16m 39s) Copy
Using distinctive brand assets (5m 06s) Copy
Section 4: Practical advice, tasks and recap (7m 44s) Copy
Section 4 quiz Copy
1 Quiz
Section 4 Quiz Copy
SECTION 5: Delivering maximum value
Section 5: Learning objectives (1m 43s) Copy
The dangers of competing purely on price (7m 24s) Copy
Establishing sources of value (5m 29s) Copy
Identifying benefits (7m 50s) Copy
Delivering benefits to customers / stakeholders (3m 32s) Copy
The importance of brand experiences (8m 45s) Copy
Clarifying your value proposition (5m 59s) Copy
Section 5: Practical advice, tasks and recap (5m 25s) Copy
Section 5 quiz Copy
1 Quiz
Section 5 Quiz Copy
SECTION 6: Connecting customers, brand and product / experiences to drive growth
Section 6: Learning objectives (1m 35s) Copy
Aligning customers and your brand (1m 46s) Copy
Brand values: Connecting with your customers (4m 51s) Copy
Brand essence: Driving growth in existing / new categories and markets (2m 17s) Copy
Brand personality: Giving your brand emotional appeal (3m 23s) Copy
Brand positioning: Creating meaningful brand associations (2m 04s) Copy
Growing through brand partnerships (2) (4m 13s) Copy
Launching on-brand products / experiences (3m 23s) Copy
Section 6: Practical advice, tasks and recap (5m 25s) Copy
Section 6 quiz Copy
1 Quiz
Section 6 Quiz Copy
SECTION 7: Measuring brand-driven growth effectively
Section 7: Learning objectives (1m 17s) Copy
Understanding share of voice and share of search (1m 54s) Copy
Taking a balanced approach to brand performance measurement (4m 50s) Copy
Section 7: Practical advice, tasks and recap (3m 54s) Copy
Section 7 quiz Copy
1 Quiz
Section 7 Quiz Copy
SECTION 8: Summary & Action planning
Creating your brand-driven growth plan (2m 55s) Copy
Action planning (1m 07s) Copy
Using the Brand-Driven Growth Blueprint to deliver growth (3m 54s) Copy
Recap on course objectives (1m 45s) Copy
Thank you (40s). Copy
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Delivering Brand-Driven Growth, in Partnership with Milestones Training & Consulting Introduction quiz Copy
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