Introduction
THANK YOU & PASSWORDS FOR PROTECTED COURSE MATERIALS
SECTION 1: Delivering brand-driven growth
SECTION 2: Engaging and aligning with the c-suite
SECTION 3: Understanding your target customer(s) / stakeholder
SECTION 4: Building brands that drive growth
SECTION 5: Delivering maximum value
SECTION 6: Connecting customers, brand and product / experiences to drive growth
SECTION 7: Measuring brand-driven growth effectively
SECTION 8: Summary & Action planning
The importance of brand penetration (4m 10s) Copy
Brand penetration, not brand loyalty, lies at the heart of brand-driven growth. This can be an uncomfortable insight for brand marketers to swallow but the data proves this point.