Introduction
THANK YOU & PASSWORDS FOR PROTECTED COURSE MATERIALS
SECTION 1: Delivering brand-driven growth
SECTION 2: Engaging and aligning with the c-suite
SECTION 3: Understanding your target customer(s) / stakeholder
SECTION 4: Building brands that drive growth
SECTION 5: Delivering maximum value
SECTION 6: Connecting customers, brand and product / experiences to drive growth
SECTION 7: Measuring brand-driven growth effectively
SECTION 8: Summary & Action planning
Understanding share of voice and share of search (1m 54s) Copy
Share of voice is a well-established metric used to measure brand growth. More recently, share of search as a predictive measure of share and so brand growth giving a growing amount of sales are moving online.