Senior Executives from AmLife Insurance, Bank of Maldives, Etiqa Insurance and RHB attended this Product Launch Marketing session held in Kuala Lumpur, Malaysia. This highly interactive and practical two day training programmes shared the principles of product launch marketing.
Tupperware is one of those special brands that evokes favourable childhood memories. It has nostalgic and sentimental value. Tupperware tubs full of sandwiches and snacks tended to be squeezed into kids’ bags as they ran out the door for school. Sound familiar?
In partnership with the good folk at IE Design we recently ran a Brand Strategy Masterclass for the Careers Service at Imperial College London. Since fees have been charged for Undergraduate study a far shaper focus has been placed on careers services and employability skills in general. This has resulted in careers and employability teams across the country taking a long hard look at their brands. Imperial College is one such brand.
We were recently invited to deliver a two day executive level branding workshop for PNB / ASNB executives. PNB was incorporated by the Malaysia government with the goal of helping local Malays share ownership in the corporate sector via unit trusts.
It was good to be back in Malaysia to escape the British weather, eat the local delicacies and most importantly deliver our second Product Launch Marketing programme of the year in Kuala Lumpur. Senior brand, strategy and marketing executives from a range of global blue chip brands. These included Allianz, AIA, Celcom, Maybank, PT Konimex, Abbot Laboratories to name a few.
We were delighted to be invited to Dubai, United Arab Emirates to run a four-day executive level workshop on Successful Product Launch Marketing and Brand Positioning in Partnership with IRR Middle East. Delegates from Egypt, Oman, Kuwait, Saudi Arabia and Qatar attended the session.
It was nice to be back in the warm sunshine of Dubai to deliver the Successful Product Launch Marketing & Brand Positioning workshop for Informa for the third year on the run. This year the four-day exec level session was held at a super suave location The Address, Dubai Marina. Lovely.
Following on from personal branding sessions we ran at a number of other Universities, Warwick University got in touch to ask us to run a session for them as part of their Summer Skills Programme. Undergraduate and Post Graduate students from a range of disciplines attended the session. They were a really interesting bunch who were full of ideas, energy and enthusiasm for the session.
We’ve recently been invited to speak about brand experiences at the Customer 360 Middle East conference in Dubai. It looks as if we’ll be in very good company with Coca Cola, Nokia, Dubai Bank, Infiniti and a range of other leading brand will also speaking at the event.
We were recently invited to Kuala Lumpur, Malaysia to run a two-day executive programme on Product Launch Marketing. Executives from Toyota, Bank Islam Brunei Darussalam, Chemical Company of Malaysia, IDLC Finance, Roche Diagnosticsm, Tupperware Brands and others attended the session.
