AGACAD is one of Europe’s top CAD/BIM (Computer Aided Design / Building Information Modelling). After a recent PE-backed acquisition by ARKANCE they wanted to evolve their brand so it provided a solid foundation for sustained brand-driven growth – so they came back to Wavelength.
For the third year running Wavelength’s Dr. Darren Coleman has been invited by Professor Philip Kotler to speak at his online conference which will run 6-7th November 2023. Darren’s talk is titled “From Product Features to Brand Experiences: The Path to Success.
In his capacity as Honorary Consul for Lithuania of Birmingham, Dr. Coleman’s was part of an event delivered in partnership with Innovation Agency Lithuania together with the Embassy of the Republic of Lithuania in the United Kingdom the West Midlands Growth Company. Darren’s talk was titled: Building your brand for the UK market: Practical Advice & Insights.
ISM University of Management and Economics runs a suite of marketing programmes for leading executives. Participants are from Lithuania, the Baltics and Beyond. Darren was invited back to deliver a two day brand strategy session.
The University of Nottingham’s Executive MBA is incredibly well respected, so it was a privilege to be invited back to deliver a workshop to their mighty fine Executive education students. The workshop helped students develop new ways thinking in the context of customer understanding and insight.
It was great to be back at Cranfield to deliver a brand experiences workshop to their mighty fine master’s students. Two half-day sessions were delivered and – as always the quality of the student thinking didn’t disappoint.
Avalon Pharma is a forward-thinking pharmaceuticals company based in Saudi Arabia that develops, manufactures and markets a wide range of unique health and beauty brands, generic prescription medicines. Over the next ten months we’ll deliver a custom marketing masterclass and supporting coaching programme to enhance their marketing capability.
A growing number of universities are looking to commercialise the knowledge academics have – and for very good reasons. The University of Suffolk is no different, so it was great to deliver our online “Communicating with Business” course with a brilliant bunch of staff from the University of Suffolk team.
We’re delighted to announce that Darren’s book, Building Brand Experiences: A Practical Guide to Retaining Brand Relevance has been published in Turkish by MediaCat Publishing – under licence from Kogan Page.
Every year Nikon Optical UK holds a Work Hard Play Harder Business Conference which is attended by its optician practice partners. Wavelength’s Dr. Coleman was invited to speak at this year’s Conference held in London.
