We’re delighted to announce that Building Brand Experiences: A Practical Guide to Building Brand Relevance will be translated into Turkish. The rights have been licenced to Kapital Medya for a summer 2022 launch.Read More
It’s an absolute pleasure and privilege to announce Wavelength’s Darren Coleman has started to undertake his duties as the Honorary Consul for Lithuania in his hometown of Birmingham.Read More
COVID-19 has presented students with uncertain and challenging times, but they are still in the driving seat when it comes to building their personal brand. This online session helped students start to build their personal brand with their career aspirations in mind.Read More
It’s always a delight to deliver sessions for the fine folks at the Nottingham of University Business School. This online session helped their MSc Marketing students understand the principles of building emotionally-charged brand experiences.Read More
LOGIN is the biggest innovation festival in the Baltics so it was a pleasure for Wavelength’s Darren Coleman to be invited for a fireside chat – without a fire or dram of whiskey in sight.Read More
As part of their studies, Full Time MBA students at Nottingham learn to place the target customer at the heart of their marketing strategy. This highly interactive virtual session aimed to help them do that by considering the topics of customer profiling, emotion and jobs to be done thinking.
The CII’s Marketing Leadership Summit is an invite-only event attended by India and Asia Pacific’s leading marketing executives, so it was a pleasure and privilege for Wavelength’s Darren Coleman to be invited to deliver a keynote on brand-driven growth.
COVID-19 has increased the pace of digital transformation at many brands, but the importance of employees should not be overlooked as part of the process – especially when it comes to internal communications. This was the key point Darren made in his keynote: Digital internal communications and COVID-19: Don’t throw the baby out with the bathwater.