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FUJIFILM healthcare europe brand experiences Darren Coleman

Virtual keynote on brand experiences for FUJIFILM Healthcare Europe

By Wavelength MarketingNewsNo Comments

FUJIFILM recently acquired Hitachi’s Diagnostic Imaging-related business to accelerate the growth of its healthcare business. This creates several opportunities for growth but it also brings some challenges. Engaging and aligning all employees with the brand and delivering brand experiences at scale are possible challenges. Dr. Coleman was invited to deliver a keynote relating to brand experiences to FUJIFILM Healthcare Europe’s team.

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Wavelength’s Darren Coleman Delivers Keynote at Professor Philip Kotler’s Electronic World Marketing Summit (eWMS)

By Wavelength MarketingNewsNo Comments

Professor Philip Kotler is one of, if not the biggest name in marketing. It was an absolute privilege for Wavelength’s Darren Coleman to be invited to speak at eWMS. The 2021 theme was “Hello Tomorrow. Building The Next New Normal”. Speakers included Presidents, Prime Ministers, Ministers and senior executives from around the globe. The event attracted just over 41million views. The reach was mind boggling. 

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IBTM World Wavelength Marketing Brand Experiences Darren Coleman

Wavelength’s Dr. Coleman delivers Brand Experiences Keynote at IBTM World (Barcelona)

By Wavelength MarketingNewsNo Comments

If someone works in the events industry it’s highly likely they’d attend  IBTM World or will have attended at some point. It’s a huge event for the events industry.  It was a pleasure and privilege for our very own Dr. Darren Coleman to be invited to deliver a keynote, mischievously titled, “To win through brand experiences…don’t focus on experiences”

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Fifteen Seconds Brand Experiences Darren Coleman.png

Wavelength’s Darren Coleman Delivers online keynote at Fifteen Seconds

By Wavelength MarketingNewsNo Comments

Fifteen Seconds is one of those events that keynote speakers love to attend. It’s positioned as an event for curious minds. General themes/streams are suggested. Beyond that, the keynote speaker is free to choose their title/topic. Fifteen Seconds 2021 was held in person, but it was early days for post COVID-19 travel, so Wavelength’s Dr. Coleman delivered a pre-recorded keynote that was delivered on the big screen.

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