We’re delighted to announce that Dr. Coleman will delivered the Certified Brand Manager Course, in partnership with Informa Connect Academy.
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B2B Marketing Ignite (London) is the biggest and best B2B marketing event in Europe, bar none. It brings together influential executives who share value insights with the audience. Wavelength’s Dr. Darren Coleman will host the brand stage.
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This post provides practical advice on how senior brand marketers can build a sustainable brand. In other words a brand which stands the test of time.
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Wavelength Marketing signs deal to distribute e-learning brand marketing courses with Aristo. Aristo is a joint venture between TalentQuest and Kotler Impact, the brainchild of the Father of Modern Marketing, Professor Philip Kotler.
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Harvard Business Review needs no introduction in business and leadership circles. By joining the Harvard Business Review Advisory Council, it will be Dr. Coleman’s pleasure and privilege to contribute to this community.
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The two-day intensive program at ISM University of Management and Economics shared best practice brand building principles with leading executives from Lithuania, the Baltics and beyond.
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Read Dr. Coleman’s latest post, outlining how brand marketers can sway c-suite interest in brand. Crafting a Compelling Narrative, Adopting a Data-Driven Approach and Initiating Brand Equity Measurement are some of the practical pointers he provides.
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Watch exclusive highlights from Dr. Darren Coleman’s keynote “Retaining relevance through brand experiences” at Brand Week Istanbul, November 2023.
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AGACAD is one of Europe’s top CAD/BIM (Computer Aided Design / Building Information Modelling). After a recent PE-backed acquisition by ARKANCE they wanted to evolve their brand so it provided a solid foundation for sustained brand-driven growth – so they came back to Wavelength.
For the third year running Wavelength’s Dr. Darren Coleman has been invited by Professor Philip Kotler to speak at his online conference which will run 6-7th November 2023. Darren’s talk is titled “From Product Features to Brand Experiences: The Path to Success.