The good folks at Insight for Professionals recently invited us to write a guest post on how to write a brand positioning statement. This post provides a summary and shares a link to the full article. Read More
It was a pleasure to be asked by Forbes columnist Pamela Danziger to comment on the use of multisensory in retail. The key is the appeal to all of the senses – in a way that brings your brand to life…
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In a recent article for WARC, we outlined how brand purpose overlaps with a number of well-established terms from the brand, strategy and corporate social responsibility space. This begs the question: what purpose does brand purpose serve?
Barranquilla Zoo in Colombia has a longstanding reputation of devotion to conservationism and scientific contribution so it has become an admired brand among citizens. Brand insight has played an important part in building the Barranquilla Zoo experience.
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The airline industry is competitive and dynamic. It is characterized by fierce competition, high costs and low margins, which means our brand experience is a key point of competitive advantage. Read More
It was a pleasure to be invited onto Nick Westergaard’s show, Brand Driven Digital to discuss all things brand experience. The conversation focused on how organisations can build and measure brand experiences with the likes of Virgin Atlantic and Singapore Airlines being cited as leading the way. Nick was also kind enough to give Darren’s book a good old fashioned plug. What a gent.
In 5 years the UK Sepsis Trust has grown into an established national charity with professional and celebrity support, coupled with influence in Westminster (the home of the UK Parliament) and Whitehall (where the UK’s Civil Service leadership is based). Read More
In our latest blog post, we outline why CMO’s need to move beyond customer experience to embrace brand experiences because focusing on the customer is restrictive, value primarily lies in brand whilst brand experiences scale, are emotionally driven and strategic.
This blog post outlines how closer brand and HR alignment can facilitate the delivery of more consistent brand experiences. This is especially important at services brands – where the behavioural element of brand experiences comes into sharper focus. Enjoy.
It was a pleasure to spend some time with Charlotte Dunsterville, Chief Customer Officer at Sure International learning the role their award-winning employee experience plays at the telecoms brand. Super insightful. This is what Charlotte had to say as part of our Expert Insight series….