We’re delighted to announce that Dr. Coleman will delivered the Certified Brand Manager Course, in partnership with Informa Connect Academy.
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This post provides practical advice on how senior brand marketers can build a sustainable brand. In other words a brand which stands the test of time.
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Harvard Business Review needs no introduction in business and leadership circles. By joining the Harvard Business Review Advisory Council, it will be Dr. Coleman’s pleasure and privilege to contribute to this community.
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The two-day intensive program at ISM University of Management and Economics shared best practice brand building principles with leading executives from Lithuania, the Baltics and beyond.
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Read Dr. Coleman’s latest post, outlining how brand marketers can sway c-suite interest in brand. Crafting a Compelling Narrative, Adopting a Data-Driven Approach and Initiating Brand Equity Measurement are some of the practical pointers he provides.
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Watch exclusive highlights from Dr. Darren Coleman’s keynote “Retaining relevance through brand experiences” at Brand Week Istanbul, November 2023.
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The good folks at Insight for Professionals recently invited us to write a guest post on how to write a brand positioning statement. This post provides a summary and shares a link to the full article. Read More
It was a pleasure to be asked by Forbes columnist Pamela Danziger to comment on the use of multisensory in retail. The key is the appeal to all of the senses – in a way that brings your brand to life…
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In a recent article for WARC, we outlined how brand purpose overlaps with a number of well-established terms from the brand, strategy and corporate social responsibility space. This begs the question: what purpose does brand purpose serve?
Barranquilla Zoo in Colombia has a longstanding reputation of devotion to conservationism and scientific contribution so it has become an admired brand among citizens. Brand insight has played an important part in building the Barranquilla Zoo experience.
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