It was a pleasure and a privilege to be invited back to deliver a keynote at Professor Philip Kotler’s electronic World Marketing Summit 2022 – with 100m+ participants.
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Easa Saleh Al Gurg Group is a leading conglomerate in the United Arab Emirates with interests predominantly including retail, building and construction, industrial and joint ventures. It was a pleasure to deliver our Marketing Masterclass Series via series of custom online workshops spanning several months.
It’s always great to be back at The University of Nottingham University Business School and this time was no different to deliver a workshop on “emotionally-charged brand experiences” to this year’s MSc Marketing Students.
We’re pleased to announce we’ve signed a deal with Core Learning Services to distribute our online brand education programmes. This will be achieved via Core Learning’s catalogue (Course-Source) and its established network of distribution partners around the globe.
We’re delighted to announce our initial suite of e-learning brand education programmes has gone live. Based on extensive client research, brand growth and brand strategy were identified as priorities so provided the focus for our initial product launch. The programmes range from 15 mins to five hours of instructor-led content.
It was good to be back in Lithuania delivering a two-day brand strategy course at ISM University of Management and Economics to senior execs from the likes of Google, Circle K and Vision Express.
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The BEEAH Group is a diverse group of companies that has ambitious plans to grow beyond its origins in waste management. Enabling their employees to build brands is a key part of this so they invited Wavelength’s Dr. Darren Coleman to deliver a custom course on the topic.
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FUJIFILM recently acquired Hitachi’s Diagnostic Imaging-related business to accelerate the growth of its healthcare business. This creates several opportunities for growth but it also brings some challenges. Engaging and aligning all employees with the brand and delivering brand experiences at scale are possible challenges. Dr. Coleman was invited to deliver a keynote relating to brand experiences to FUJIFILM Healthcare Europe’s team.
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Professor Philip Kotler is one of, if not the biggest name in marketing. It was an absolute privilege for Wavelength’s Darren Coleman to be invited to speak at eWMS. The 2021 theme was “Hello Tomorrow. Building The Next New Normal”. Speakers included Presidents, Prime Ministers, Ministers and senior executives from around the globe. The event attracted just over 41million views. The reach was mind boggling.
If someone works in the events industry it’s highly likely they’d attend IBTM World or will have attended at some point. It’s a huge event for the events industry. It was a pleasure and privilege for our very own Dr. Darren Coleman to be invited to deliver a keynote, mischievously titled, “To win through brand experiences…don’t focus on experiences”
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