During this interview with Wavelength’s Darren Coleman talks discusses a broad range of brand-related issues including how brands have responded to Coronavirus, long term brand building vs. shorter-term performance and the importance of emotion.
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In this keynote, which was delivered at Vibe Marketers Fest, Dubai, November 2018, Wavelength’s Darren Coleman provides some practical advice on how you can go about building brand experiences in three simple steps.
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Let’s Talk Branding host Stef Hamerlinck kindly invited Wavelength’s Darren Coleman onto his show to talk all things related to brand experience.
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Goody Foods is one of the Middle East’s leading fast-moving consumer goods companies. Working closely with Wavelength, a four-day brand-driven growth programme was delivered to the senior brand team in Jeddah. The Brief was very clear. Goody wanted to co-create a consolidated framework that would guide, structure and propel brand-driven growth. Read More
WMG’s postgraduate students are a mighty fine bunch and many are starting to set their sights on their next career step. It was great to be back at WMG to deliver our Personal Branding Workshop for Students and so help them on their way.
The good folks at Insight for Professionals recently invited us to write a guest post on how to write a brand positioning statement. This post provides a summary and shares a link to the full article. Read More
Our three-day Branding Masterclass shares a suite of practical tools and templates that help participants take a deep dive into the mechanics of building brand experiences. That’s quite a tall order for three days. But our Branding Masterclass is aimed at senior executives so we can move at a good pace. Read More
It’s always very inspiring to head back to WMG to deliver our Building Your Personal Brand Workshop for Students. During these personal branding workshops,students take a step back to think about their brand and which prospective employers it is relevant to.
24-25th October saw the good folks from Quadriga hold their Internal Communications Conference in Berlin. This event is run by a fine chap called Santiago and has been running for several years. It’s a very well respected marketing event for senior management and above with an interest or involvement in internal communications.
