Professor Philip Kotler is one of, if not the biggest name in marketing. It was an absolute privilege for Wavelength’s Darren Coleman to be invited to speak at eWMS. The 2021 theme was “Hello Tomorrow. Building The Next New Normal”. Speakers included Presidents, Prime Ministers, Ministers and senior executives from around the globe. The event attracted just over 41million views. The reach was mind boggling.
If someone works in the events industry it’s highly likely they’d attend IBTM World or will have attended at some point. It’s a huge event for the events industry. It was a pleasure and privilege for our very own Dr. Darren Coleman to be invited to deliver a keynote, mischievously titled, “To win through brand experiences…don’t focus on experiences”
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It was great to be back at the University of Nottingham to deliver focused on helping students understand their target customer. The group was from Nottingham’s Executive MBA cohort so there was some experienced managers and marketers in the room. This made for some lively debate and discussion that enriched the session.
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In two consecutive half-day workshops the MSc Strategy Marketing students from Cranfield School of Management learned how to build brand experiences. The tangible output was for the groups in each session to develop a customer journey map that brought their chosen brand to life.
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Fifteen Seconds is one of those events that keynote speakers love to attend. It’s positioned as an event for curious minds. General themes/streams are suggested. Beyond that, the keynote speaker is free to choose their title/topic. Fifteen Seconds 2021 was held in person, but it was early days for post COVID-19 travel, so Wavelength’s Dr. Coleman delivered a pre-recorded keynote that was delivered on the big screen.
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LiMA is Lithuania’s leading marketing association so it was a pleasure to be invited back to deliver our “Delivering Brand-Driven Growth” course, online. Delivered over four weeks, each three-hour session shares practical advice on how organisations can build then use a brand platform to drive growth in new and/or existing markets.
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When emotion and experiences intersect brands create a powerful platform for growth. This interactive workshop provided Nottingham’s marvellous MSc Marketing students with some practical advice on how to build emotionally-charged brand experiences.
This online workshop shared practical tools and templates which enabled the mighty fine folks on the University of Nottingham’s Full-Time MBA to understand their target customer in actionable ways.
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We’re delighted to announce that Building Brand Experiences: A Practical Guide to Building Brand Relevance will be translated into Turkish. The rights have been licenced to Kapital Medya for a summer 2022 launch.
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It’s an absolute pleasure and privilege to announce Wavelength’s Darren Coleman has started to undertake his duties as the Honorary Consul for Lithuania in his hometown of Birmingham.
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