FUJIFILM recently acquired Hitachi’s Diagnostic Imaging-related business to accelerate the growth of its healthcare business. This creates several opportunities for growth but it also brings some challenges. Engaging and aligning all employees with the brand and delivering brand experiences at scale are possible challenges. Dr. Coleman was invited to deliver a keynote relating to brand experiences to FUJIFILM Healthcare Europe’s team.
The FUJIFILM Healthcare EU Marcom team needed to identify a speaker for our European Marketing and Communications session on the value of Branding. After having attended a 3 day course on Brand Values a while ago with Darren, I immediately thought of him to deliver this 1 hr sessiov.
From the start, Darren worked very closely with us, listened to our requirements and delivered a talk which engaged, educated and inspired our employees!
Ana Douglas, Manager Marketing Communications Europe, FUJIFILM Healthcare Europe
FUJIFILM is an iconic brand of global repute. When an acquisition occurs a lot of uncertainty and anxiety can exist. My keynote outlined the important, but often understated, role the FUJIFILM Healthcare employees would play in delivering the brand experience with consistency – at scale. This is a particualry important point for B2B brands where the human element of brand experiences comes into sharper focus.
Dr. Darren Coleman, Wavelength Marketing
You can learn more about FUJIFILM Healthcare Europe here.
If you’d like to book Dr. Darren Coleman for a keynote please feel free to contact us.