COVID-19 is presenting senior marketers with complex and ever-changing marketing challenges. LiMA kindly invited Wavelength’s Dr. Darren Coleman to deliver a virtual keynote, Competing through brand experiences: Three steps for success during times of COVID-19, to help senior marketers address some of these challenges.
It was a pleasure to deliver a virtual session on Understanding Your Target Customer to the fine folks on Nottingham University’s Executive MBA. During the session the students applied a number of practical tools and templates that would help them understand their target customer in more depth.
It was a real treat to deliver two virtual sessions on brand, emotion and brand experiences at Cranfield School of Management to the MSc Strategic Marketing students. The sessions helped students understand the value of brand, emotion and brand experiences in practical terms. The final output was a customer journey map based on a project Wavelength completed in the Middle East (NB: Client confidentiality was retained).
This executive education programme was custom-designed for Jamjoom Pharma’s senior marketing team with an emphasis on product, brand and experiences. The programme was delivered over a six-week period via weekly three-hour online sessions. The tangible output was a product strategy and brand plan which the group shared via group presentations during the final session.
Following the launch of Darren’s book, Building Brand Experiences: A Practical Guide to Retaining Brand Relevance, in Korean Darren’s speaking interests in South Korea are represent by Seoul Speakers Bureau. This is the speaker showreel we created.
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It was a pleasure to be invited along by The Confederation of Indian Industry to deliver three executive level webinars titled, Retaining Brand Relevance – Confederation of Indian Industry Webinar.
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We’re delighted to announce that Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Kogan Page, 2018) has been published into Korean by UX Review.
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It was a pleasure and privilege for Wavelength’s Darren Coleman to contribute to this Samaritans fundraiser by donating an Isolated Talk on brand values. More specifically, Darren’s talk outlined five key points you need to take into account when crafting brand values.
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The good folks from Informa Middle East kindly invited Wavelength’s Darren Coleman to deliver this webinar so you can get brand-driven growth right. Read More
During this interview with Wavelength’s Darren Coleman talks discusses a broad range of brand-related issues including how brands have responded to Coronavirus, long term brand building vs. shorter-term performance and the importance of emotion.
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