The CII’s Marketing Leadership Summit is an invite-only event attended by India and Asia Pacific’s leading marketing executives, so it was a pleasure and privilege for Wavelength’s Darren Coleman to be invited to deliver a keynote on brand-driven growth.
Darren’s keynote, titled Getting your COVID-19 recovery right: Leveraging brand-driven growth, made the business case for brands then proceeded to outline how senior marketers can use their brand to drive growth. This entailed using core intangible brand assets such as brand values, brand essence, brand personality and brand positioning to drive growth in existing/new categories and/or markets. These points were illustrated via case studies of brands that have got brand-driven growth right during times of COVID-19. BabyShop, Peloton, CAT, Red Bull and P&G were amongst the best practice case studies used.
Quote from Jai– mailed on 7th Jan.Jaisurya Banerjea, Executive Officer, Confederation of Indian Industry, Centre of Excellence for Leadership
Dr. Darren Coleman, who delivered the keynote, noted:
“It’s always a pleasure to deal with the team at the Confederation of Indian Industry so when I was invited to deliver a keynote at the Marketing Leadership Summit I was delighted. It’s a very well-respected event in a market we have a growing interest in.
“Getting brand-driven growth right isn’t easy. The c-suite need to understand brand and really buy into the financial value brand delivers. This is easier said than done. But the real work then begins because you need to ensure you have a brand or brands in place that will act as a solid platform for growth. Once the foundations are in place, brands provide a powerful platform to drive growth – and that’s the key point I made in my keynote – along with giving advice on how to go about doing it.”
Learn more about CII’s Marketing Leadership Summit here.
Looking to book a keynote speaker to talk about brand experiences or brand-driven growth? Why not take a look at Darren’s online showreel here?