24-25th October saw the good folks from Quadriga hold their Internal Communications Conference in Berlin. This event is run by a fine chap called Santiago and has been running for several years. It’s a very well respected marketing event for senior management and above with an interest or involvement in internal communications.
It was a pleasure and a privilege to be invited back to Nottingham University Business School to deliver sessions for MSc and MBA students. Read More
The bright lights of Dubai were calling so it was time to deliver our product launch marketing and brand positioning training programme. Designed with senior executives in mind, the four-day programme helps participants apply product and brand positioning best practice to their organisation in an interactive and applied way. Read More
Participants from oil & gas, publishing, liquefied natural gas (LNG) and consulting attended our three-day brand strategy masterclass in Singapore. This intensive and interactive brand strategy training is designed with senior management and executives in mind.
It was a pleasure to be asked by Forbes columnist Pamela Danziger to comment on the use of multisensory in retail. The key is the appeal to all of the senses – in a way that brings your brand to life…
In a recent article for WARC, we outlined how brand purpose overlaps with a number of well-established terms from the brand, strategy and corporate social responsibility space. This begs the question: what purpose does brand purpose serve?
We’re delighted to announce that A-Speakers, one of the world’s leading public speaking bureau’s, has agreed to represent Darren Coleman for keynote talks. Darren’s keynotes will focus on brand experiences, employee engagement, c-suite influence and crafting relevant brand values.
Barranquilla Zoo in Colombia has a longstanding reputation of devotion to conservationism and scientific contribution so it has become an admired brand among citizens. Brand insight has played an important part in building the Barranquilla Zoo experience.
It was great to be a guest on Michael Yorba’s show – CEO Money. Our chat focused on how c-suite executives can build and measure brand experiences. A pleasure to be on Michael’s show. Our book, Building Brand Experiences, was also well received. Great to see.
Building Brand Experiences: A Practical Guide to Retaining Brand Relevance has been licensed for translation into Mandarin (simplified) with Beijing Standway Books Co. Ltd.