This online workshop shared practical tools and templates which enabled the mighty fine folks on the University of Nottingham’s Full-Time MBA to understand their target customer in actionable ways.
The three-hour session looked at the importance of customer personas, big data, emotion and jobs to be done thinking. Developing a rounded and robust understanding of a brand’s target customer was the key takeaway.
I would like to say thank you for providing practical and tangible lecture which I was able to relate to my work experience. I worked as a Marketer for many years including film industry and retail (fashion). I used Persona for our brand but never was able to comprehend the essence of it so it was such a insightful class.
Jeena Kim
Senior Strategy and Business Development
Swarovski (South Korea)
World class brands have a deep and nuanced understanding of their target customer, customers and indeed their stakeholders. This online session shared tools we use extensively with clients around the globe to help them do that. The group were quick to apply the ideas I was putting across which made for an engaging session.
Dr. Darren Coleman
Wavelength Marketing
Learn more about the University of Nottingham’s Full-time MBA programme here.
Why not learn more about Wavelength’s brand education programme’s here?