Brand Experiences Workshop: Cranfield School of Management (MSc Strategic Marketing)

By Wavelength Marketing4th January 2022March 4th, 2022News
Cranfield School of Management Wavelength Marketing Brand Experiences Darren Coleman

In two consecutive half-day workshops the MSc Strategy Marketing students from Cranfield School of Management learned how to build brand experiences. The tangible output was for the groups in each session to develop a customer journey map that brought their chosen brand to life.

Cranfield’s Management School has a fantastic reputation, so I was delighted when Professor Tourky invited me back to deliver a session to the current MSc Strategic Marketing cohort.  

Cranfield School of Management MSc Strategic Marketing
Brand experiences – delivered in a former air hanger.

The session explored case studies from around the globe and evaluated empirical insights that supported the business case for building brand experiences.

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Brain power being exercised by the fine students from Cranfield School of Management

Thank you for the session on Branding Workshop at Cranfield. It was really insightful and fun!!

Govind Nair  

Learnt a lot from today’s session. Thank you for providing us with such insights about branding.

Krunal Shah 

I am Anushree from Cranfield’s Strategic Marketing cohort of 2021-2022. I thoroughly enjoyed the Masterclass yesterday. It was extremely insightful and will go a long way in maturing us into Marketing Professionals. Thank You so much!

Anushree Tiwari

Thank you so much for yesterday’s session. It was a really interesting and insightful session and I found it really fun to participate in.

Kanishk Mukherjee 
Cranfield School of Management MSc Strategic Marketing 5
Darren dusted down a blazer for the sessions.

It was a pleasure having you, Darren! Thanks for the fantastic workshop and valuable insights on consumer brand experience journey. 

Marwa Tourky, Associate Professor at Cranfield School of Management; Director MSc Strategic Marketing
Cranfield School of Management MSc Strategic Marketing 1
Words of wisdom being delivered by students who were in the driving seat for most of the sessions.
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What a fine bunch.

We covered a whole range of brand experience-related issues encompassing brands as financial assets, the neuroscience of emotion and customer journey maps. By the end of the session the students had developed draft customer journey maps. It was evident they’d grasped the key principles I wanted them to apply which was great. I was delighted with the results.  

Dr. Darren Coleman, Wavelength Marketing

Learn more about Cranfield School of Management’s MSc Strategic Marketing here.

If you want to give your team the edge, why not learn about Wavelength’s brand education programme’s here? All our brand education programmes can be customised for in-house delivery. 

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