It’s always a delight to deliver sessions for the fine folks at the Nottingham of University Business School. This online session helped their MSc Marketing students understand the principles of building emotionally-charged brand experiences.
It’s always a delight to deliver sessions for the fine folks at the Nottingham of University Business School. This online session helped their MSc Marketing students understand the principles of building emotionally-charged brand experiences.
We tackled the topic in three steps: exploring the neuroscience of emotion, understanding the importance of brand experiences and actually building brand experiences. The tangible output was draft customer journey maps produced by each group.
Here’s some of the feedback:
Just wanted to thank you for a great lecture last week. Have a great day!
Moa Lundqvist, MSc Marketing student at University of Nottingham Business School
Loved your presentation this afternoon
Philip Middleton-Smith MSc Marketing student at University of Nottingham Business School
Thank you so much, Darren, for an amazing digital experience! It was a tremendously engaging session and a valuable learning experience for our students!
Dr Ruxandra-Elena Francu, Assistant Professor in Marketing, University of Nottingham Business School
Commenting on the session, Wavelength’s Darren Coleman notes:
“It was great to be back at the University of Nottingham Business School. This online session focused on a business problem we encounter with clients on a regular basis. This relates to retaining relevance through brand experiences. During the session the students applied several practical tools and templates we use with clients around the globe to give the session a practical and hands on feel. I’m glad to say the students were quick to apply them in interesting and innovative ways.”
Find out more about Nottingham University Business School and their courses here.
+++++++++++++++++++++++++++++++
If you’d like to up your brand marketing game, why not learn more about our brand online education programs here?