We’re delighted to announce that Building Brand Experiences: A Practical Guide to Retaining Brand Relevance (Kogan Page, 2018) has been published into Korean by UX Review.
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It was a pleasure and privilege for Wavelength’s Darren Coleman to contribute to this Samaritans fundraiser by donating an Isolated Talk on brand values. More specifically, Darren’s talk outlined five key points you need to take into account when crafting brand values.
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The good folks from Informa Middle East kindly invited Wavelength’s Darren Coleman to deliver this webinar so you can get brand-driven growth right. Read More
During this interview with Wavelength’s Darren Coleman talks discusses a broad range of brand-related issues including how brands have responded to Coronavirus, long term brand building vs. shorter-term performance and the importance of emotion.
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In this keynote, which was delivered at Vibe Marketers Fest, Dubai, November 2018, Wavelength’s Darren Coleman provides some practical advice on how you can go about building brand experiences in three simple steps.
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Let’s Talk Branding host Stef Hamerlinck kindly invited Wavelength’s Darren Coleman onto his show to talk all things related to brand experience.
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Goody Foods is one of the Middle East’s leading fast-moving consumer goods companies. Working closely with Wavelength, a four-day brand-driven growth programme was delivered to the senior brand team in Jeddah. The Brief was very clear. Goody wanted to co-create a consolidated framework that would guide, structure and propel brand-driven growth. Read More
WMG’s postgraduate students are a mighty fine bunch and many are starting to set their sights on their next career step. It was great to be back at WMG to deliver our Personal Branding Workshop for Students and so help them on their way.
[Spoiler alert: The client name cannot be divulged for confidentiality reasons.] The goal of the three-day product development and launch training was to facilitate a more effective approach to product development and launch. This was achieved by encouraging senior management participants to embrace a more scientific and holistic approach to developing and launching new products. Read More
The good folks at Insight for Professionals recently invited us to write a guest post on how to write a brand positioning statement. This post provides a summary and shares a link to the full article. Read More