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Blog & News

Virtual Keynote: 2nd European Internal Communications Conference (December 2020)

By Wavelength MarketingNewsNo Comments

COVID-19 has increased the pace of digital transformation at many brands, but the importance of employees should not be overlooked as part of the process – especially when it comes to internal communications. This was the key point Darren made in his keynote: Digital internal communications and COVID-19: Don’t throw the baby out with the bathwater.

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Cranfield School of Management virtual workshops for MSc students on brand, emotion and brand experiences

By Wavelength MarketingNewsNo Comments

It was a real treat to deliver two virtual sessions on brand, emotion and brand experiences at Cranfield School of Management to the MSc Strategic Marketing students. The sessions helped students understand the value of brand, emotion and brand experiences in practical terms. The final output was a customer journey map based on a project Wavelength completed in the Middle East (NB: Client confidentiality was retained).

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jamjoom pharama marketing

Wavelength Delivers Blended Learning to Jamjoom Pharma (Saudi Arabia)

By Wavelength MarketingNewsNo Comments

This executive education programme was custom-designed for Jamjoom Pharma’s senior marketing team with an emphasis on product, brand and experiences. The programme was delivered over a six-week period via weekly three-hour online sessions. The tangible output was a product strategy and brand plan which the group shared via group presentations during the final session.

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