Blog & News

LiMA is Lithuania’s leading marketing association so it was a pleasure to be invited back to deliver our “Delivering Brand-Driven Growth” course, online. Delivered over four weeks, each three-hour session shares practical advice on how organisations can build then use a brand platform to drive growth in new and/or existing markets.

When emotion and experiences intersect brands create a powerful platform for growth. This interactive workshop provided Nottingham’s marvellous MSc Marketing students with some practical advice on how to build emotionally-charged brand experiences.

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This online workshop shared practical tools and templates which enabled the mighty fine folks on the University of Nottingham’s Full-Time MBA to understand their target customer in actionable ways.

We’re delighted to announce that Building Brand Experiences: A Practical Guide to Building Brand Relevance will be translated into Turkish. The rights have been licenced to Kapital Medya for a summer 2022 launch.

It’s an absolute pleasure and privilege to announce Wavelength’s Darren Coleman has started to undertake his duties as the Honorary Consul for Lithuania in his hometown of Birmingham.

COVID-19 has presented students with uncertain and challenging times, but they are still in the driving seat when it comes to building their personal brand. This online session helped students start to build their personal brand with their career aspirations in mind.

It’s always a delight to deliver sessions for the fine folks at the Nottingham of University Business School. This online session helped their MSc Marketing students understand the principles of building emotionally-charged brand experiences.

Wavelength’s Darren Coleman recently co-authored an article with Dr. Erich Joachimsthaler for WARC that outlined the initial steps required to build a platform brand.

LOGIN is the biggest innovation festival in the Baltics so it was a pleasure for Wavelength’s Darren Coleman to be invited for a fireside chat – without a fire or dram of whiskey in sight.

The theme of eWMS 2021 is: Hello Tomorrow, “building the next new normal.”  Darren’s keynote, titled, “Winning through brand experiences in the (not so) new normal: Practical advice” and will be part of the global event running 6-7 November 2021.