Wavelength’s Dr. Coleman delivers Brand Experiences Keynote at IBTM World (Barcelona)

By Wavelength Marketing20th January 2022April 14th, 2022News
IBTM World Wavelength Marketing Brand Experiences Darren Coleman

If someone works in the events industry it’s highly likely they’d attend  IBTM World or will have attended at some point. It’s a huge event for the events industry.  It was a pleasure and privilege for our very own Dr. Darren Coleman to be invited to deliver a keynote, mischievously titled, “To win through brand experiences…don’t focus on experiences”

IBTM 2021 Brand Experiences Darren Coleman

Darren’s highly engaging presentation was packed full of useful actionable information, elegantly delivered and complemented with excellent graphics.

Ben Myatt Trenholm, Director Speakers & Conference
IBTM World Brand Experiences Darren Coleman

This was the first in-person keynote I have delivered for about two years. It was great to be back at a live event, experimenting with some new interactive tools – which I’m glad to say the audience responded to. 

A lot of brands talk about competing through experiences but struggle to connect their brand and experience. They’re missing a trick here and this was a key point my keynote made.

I’d also like to say a big thank you to Ben Myatt from Thinking Heads and Erica Keogan (from IBTM) for inviting me to speak. Your ongoing support is much appreciated.

Dr. Darren Coleman, Wavelength Marketing
IBTM 2021 Brand Experiences Darren Coleman Lithuania


You can learn more about IBTM World here.

If you’d like to book Dr. Darren Coleman for a keynote please feel free to contact Ben Myatt. Ben is a top chap. 

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