Hello
Knowing how to start then structure your approach to brand performancemeasurement is a skill all successful brand marketers must master.
This short course on Measuring Brand-Driven Growth Effectively will provide initial advice and insights that will help you get started with measuring brand performance. Don’t worry, it’s not overly technical or mathematical. The idea is to share underlying principles you can apply.
Relevant and informative; above all, though, it was engaging — something that’s quite hard to do when you have a lot of information to take in and process.
Alexandra Iordache, Communications and Branding Director – Faurecia Clean Mobility (USA)
Brand-driven growth
This short course on Measuring Brand-Driven Growth Effectively is a section from our Delivering Brand-Driven Growth course. If you’ve taken Delivering Brand-Driven Growth there’s no need to take this course. If not, then taking Measuring Brand-Driven Growth Effectively is a mighty fine place to start as it will give you a feel for the type of thinking we share in Delivering Brand-Driven Growth.
Benefits
- Think about brand performance measurement in a structured and scientific way
- Understand how share of voice and share of search drive growth
- Appreciate the perils of being ROI-driven
- Know why you need to obtain employee, brand and financial metrics
- Create a brand performance dashboard
- Receive practical advice – based on Dr. Coleman’s 25+ years global experience – on how you can drive growth through brands
- Enrol with confidence due to our no questions asked 30-day money back guarantee
Meet your workshop facilitator: Dr. Darren Coleman
Darren has over 25 years’ brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He specialises in helping brands retain relevance through brand experiences. Johnson & Johnson, BUPA, Dubai Properties, Maybank, Orange, and PepsiCo are among the brands he has helped.
Darren holds an MA in marketing and a PhD in B2B services brand marketing. Darren recently authored Building Brand Experiences: A Practical Guide to Retaining Brand Relevance, published by Kogan Page for global distribution which is available in Korean and is due for publication in Mandarin / Turkish (2021).
Outside of work, Darren enjoys spending time with his wife and family, playing tennis, motor-boating, socialising, scuba diving, snoozing in his Mexican hammock, yoga and watching Birmingham City Football Club. Granted, some are more enjoyable than others. Darren can be connected with on LinkedIn
How is the content delivered?
Approximately 12 minutes of recorded video content broken down into
- Introduction of key ideas/insights
- Case study evaluation
- Application of practical tools & templates
- Progress points and quizzes – to check you’re on track
The course is split into shorter segments. Ideal for watching over a cup of coffee or with a cup of tea. To give you a feel for the content here’s a short clip:
Who has this course been designed for?
If you’re responsible for marketing, brand, brand experience, customer experience, corporate strategy, sales, business development, insight, finance, human resources or corporate communications this course is for you. Consultants and advisers who work with brands will also find this course useful. Chief Financial Officers and those in finance teams may also want to take a look – especially if they want to push their marketing colleagues, just a little bit harder.
He has excellent knowledge in brand management with a very oriented methodologies. A mix of marketing and brand strategies lessons that really excites.
Dércio Costa, Senior Brand Manager at Heineken Mozambique
What does the course cover?
- Learning objectives
- Understanding the role share of voice and share of search play in brand-growth
- Realising why informed brands take a balanced approach to measurement
- Employee metrics
- Brand metrics
- Financial metrics
Selected case studies
To illustrate how the ideas this course introduces work in practice a select number of case studies are used based on Dr. Coleman’s personal experience.
100% Money Back Guarantee
If for any reason you’re not satisfied with the course, simply e-mail info@wavelengthmarketing.co.uk during your first 30 days and we’ll refund your money.
No questions, quibbles or qualms.
We simply want you to enjoy the course and if you discover it’s not for you we wish you well.
Before you do ask for your money back we’d strongly suggest you complete the whole course. That’s where you get the real value. It would also be great if you could outline why you weren’t satisfied. We can then try to improve the course. But if you don’t feel the need to share your thoughts that’s fine.
How long can I access the course content for?
90 days. During that time you can review the materials as many times as you like!
Disclaimer
This course contains some copyrighted material, the use of which has not always been specifically authorised by the copyright owner.
This content is freely available online. It is used in a reasonable effort for comment, criticism (in a very small number of cases) and review in order to report on best practice in ways that support this course. The use of this material does not adversely affect the market for the original work. Original sources are acknowledged after course enrolment.
For the avoidance of doubt, all content, unless otherwise expressly stated, is not owned by Wavelength Marketing Ltd and no copyright is stated / intended. All rights reserved to the copyright owners.
If you haven’t taken Delivering Brand Driven Growth then taking this course is a mighty fine place to start. It will give you a feel for the type of thinking we share in Delivering Brand Driven Growth and provide a great introduction to the course.
Feature image credit: Diana Polekhina
