Our last blog post was a bit of rant. We covered the (somewhat repetitive) topic of why a brand isn’t a logo. This was borne out of our frustration with the number of people, especially design folk (sorry for having another pop), who tend to consider a brand is a logo. Oh dear.
It never ceases to amaze us at Wavelength how many people don’t know how to define brand. People that don’t work in marketing. People that work in marketing. People that work in brand. Guilty as charged.
The new iPad 2 (#iPad 2) has just been launched in the States (expected in the UK around Jun 11). Thinner, lighter, more powerful, two cameras, cool cover… The list goes on. It’s amazing. Combined with Apple’s ‘bionic’ brand equity this device will undoubtedly set a tough benchmark for brands in this space.
We’ve been following the performance of Waitrose, an upmarket UK food retailer, with interest at Wavelength. Over the past few years they’ve done rather well given the economic downturn
Starbucks has decided to modify aspects of its visual identity (name / logo) and in-store brand experience. The name Starbuck’s Coffee has been dropped, the current logo of a siren (errr, that’s just a mermaid to you and me) has been updated and the famous Starbucks mugs are to be replaced by bone China.
Whilst waiting for a client yesterday I picked up New Media Age (18th November 2010). The front cover was titled “Brands invest in online co-creation”. The last word caught my eye.