Brands use celebrities to embody their brand. The celebrities help bring the brand to life. They make it less abstract and more human and this helps us relate to the brand.
Christmas 2011 seemed like many moons ago now. It proved to be an interesting time for brands. Given the tough economic climate you’d expect the Lidl, Aldi and Poundland’s of this world to perform well. At the other extreme premium brands such as Waitrose and Ted Baker have also done rather well.
The X-Factor. It’s all a bit too much. I’ve been roped into watching a few episodes with friend’s or when friend’s girlfriends take the liberty of commandeering my TV. Viewing under duress if you will.
A few months ago the British public (and global audiences) were horrified. Burning, rioting and looting spread through the streets of major cities in England (just to be clear on the focus here). A mist of chaos descended on the country that swept out of control.
Recently, I managed to catch up with social media marketing guru Jorgen Sundberg over a cup of coffee at Link Humans (his company) office in Covent Garden, London.
Our last blog post was a bit of rant. We covered the (somewhat repetitive) topic of why a brand isn’t a logo. This was borne out of our frustration with the number of people, especially design folk (sorry for having another pop), who tend to consider a brand is a logo. Oh dear.
It never ceases to amaze us at Wavelength how many people don’t know how to define brand. People that don’t work in marketing. People that work in marketing. People that work in brand. Guilty as charged.
The new iPad 2 (#iPad 2) has just been launched in the States (expected in the UK around Jun 11). Thinner, lighter, more powerful, two cameras, cool cover… The list goes on. It’s amazing. Combined with Apple’s ‘bionic’ brand equity this device will undoubtedly set a tough benchmark for brands in this space.
We’ve been following the performance of Waitrose, an upmarket UK food retailer, with interest at Wavelength. Over the past few years they’ve done rather well given the economic downturn