We’ve been following the performance of Waitrose, an upmarket UK food retailer, with interest at Wavelength. Over the past few years they’ve done rather well given the economic downturn
Starbucks has decided to modify aspects of its visual identity (name / logo) and in-store brand experience. The name Starbuck’s Coffee has been dropped, the current logo of a siren (errr, that’s just a mermaid to you and me) has been updated and the famous Starbucks mugs are to be replaced by bone China.
Whilst waiting for a client yesterday I picked up New Media Age (18th November 2010). The front cover was titled “Brands invest in online co-creation”. The last word caught my eye.