Brand positioning is the end game for brands. It focuses on the process of uniquely locating a brand in target customers’ minds relative to its competitors.
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We were recently invited to run a Customer Profiling workshop as part of Bristol University’s SPARK programme. SPARK is an enterprise ‘boot camp’ where students from a broad range of academic backgrounds develop business concepts and explore their commercial feasibility.
Senior Executives from AmLife Insurance, Bank of Maldives, Etiqa Insurance and RHB attended this Product Launch Marketing session held in Kuala Lumpur, Malaysia. This highly interactive and practical two day training programmes shared the principles of product launch marketing.
Tupperware is one of those special brands that evokes favourable childhood memories. It has nostalgic and sentimental value. Tupperware tubs full of sandwiches and snacks tended to be squeezed into kids’ bags as they ran out the door for school. Sound familiar?
At a recent workshop in Kuala Lumpur an Executive who overseas strategy at a global brand posed an interesting question her firm had been wrestling with…
In partnership with the good folk at IE Design we recently ran a Brand Strategy Masterclass for the Careers Service at Imperial College London. Since fees have been charged for Undergraduate study a far shaper focus has been placed on careers services and employability skills in general. This has resulted in careers and employability teams across the country taking a long hard look at their brands. Imperial College is one such brand.
We were recently invited to deliver a two day executive level branding workshop for PNB / ASNB executives. PNB was incorporated by the Malaysia government with the goal of helping local Malays share ownership in the corporate sector via unit trusts.
China’s extraordinary economic growth has been characterised by the production of high volume but relatively low value goods for export markets. This has allowed certain industries such as OEM’s (Original Equipment Manufacturers) to flourish but times are changing.
People who work in brand admire Apple for very good reasons. An iconic brand that delivers revolutionary, beautifully designed and incredibly profitable products.
At Wavelength we wonder if it’s crunch time for Apple. Recent Wall Street iPhone 5 expectations were not met, brand loyalty is diminishing whilst Samsung’s popularity is increasing.
The University of Warwick recently invited us to write a post on Personal Branding. Employability and employability skills are an important part of Universities’ overall offer now since UK based students had to start paying fees. The blog can be found here but we also wanted to share the content via our blog.