We’ve been following the performance of Waitrose, an upmarket UK food retailer, with interest at Wavelength. Over the past few years they’ve done rather well given the economic downturn
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Starbucks has decided to modify aspects of its visual identity (name / logo) and in-store brand experience. The name Starbuck’s Coffee has been dropped, the current logo of a siren (errr, that’s just a mermaid to you and me) has been updated and the famous Starbucks mugs are to be replaced by bone China.
Whilst waiting for a client yesterday I picked up New Media Age (18th November 2010). The front cover was titled “Brands invest in online co-creation”. The last word caught my eye.