Don’t forget, a brand is far more than a logo. This is a well-worn branding management classic but worth repeating nonetheless.
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For some time we’ve been keeping a secret at Wavelength. His name is Wavey. He’s the branding brains behind most of our strategy work.
It was a lovely to head for the warmer climes of Malaysia to deliver our Product Launch Marketing Masterclass to a group of executives who travelled from across South East Asia and represented PepsiCo, Bank Simpanan Nasional, Celcom, CapitaLand and ValueCap.
It was pleasure to be invited to speak at Cranfield’s award-winning Centre for Design (C4D) on the relationship between brand and the principles of service design. About 30 sprightly postgraduate students attended.
Wavelength’s work in Lithuania recently enjoyed coverage in the national business press. If we’re honest, Lithuanian isn’t our strong point but we’ve been reliably informed by our friends in the very “Likeable Lithuania” the coverage was good.
We’ve recently started to work with the “decidedly British” lifestyle brand StaaG. The brand, founded by two brothers, offers a niche collection of polo shirts and already supplies a number of high-end British polo clubs. Very nice indeed.
It was nice to be back in Dubai to deliver the Successful Product Launch Marketing & Brand Positioning workshop in partnership with Informa for the third year running. This year’s exec level session was held at The Address, Dubai Marina. Super suave.
We were recently invited by University College London to run a branding session as part of their Consulting Skills Programme for PhD students. The session was titled “Building a Brand. Practically.” and was attended by 24 doctoral students.
Our work brings us into contact with some very interesting and intelligent people. Steve Wunker who runs Boston-based New Markets Advisors falls into this category so we’ve asked Steve to write a guest post about brands and jobs they help people get done.
Persuading the CEO, CFO and sometimes even the CMO to invest in their brands can be a tough ticket. Winning over sceptical sales teams isn’t far behind. Sound familiar? This post provides 10 practical tips that will help turn sales sceptics into brand believers. Amen to that.