At the recently held Bancassurance Summit in Dubai, UAE (17th-19th February 2014) Wavelength was invited to deliver a half-day post conference seminar on segmentation in the Bancassurance Market to executives from across the MENA region.
Our branding projects take us both near and far. This means spending a fair amount of time in hotels. The problem is hotels can feel a little staid, stuffy and the same. On a recent trip to the Philippines The Henry in Cebu City provided a refreshing brand experience shot in the arm.
Audi’s brand is smooth. It’s characterised by cool, product quality, sophistication and more than a pinch of panache. Sure, it can be seem as a little aloof and condescending at times but for the most part it’s highly desirable.
We were delighted to be invited as brand experience panel specialists for the Middle East Event Awards, to be hosted by IRR Middle East on the 21st May at the JW Marriott in Dubai, United Arab Emirates. The prestigious event comprises of 20 categories relating to the event industry. These include; Best Festival, Best Corporate Product or Service Launch, Best Music Event, Outstanding Brand Activation Event, Best Event Design, Best, Event Lighting Design and Best Sound Production to name but a few.
We were delighted to be invited as brand experience panel specialists for the Middle East Event Awards, to be hosted by IRR Middle East on the 21st May at the JW Marriott in Dubai, United Arab Emirates. The prestigious event comprises of 20 categories relating to the event industry. These include; Best Festival, Best Corporate Product or Service Launch, Best Music Event, Outstanding Brand Activation Event, Best Event Design, Best, Event Lighting Design and Best Sound Production to name but a few.
We were recently invited to run a Strategic Brand Planning session in Kuala Lumpur, Malaysia on 20/21 November 2013. Delegates from Malaysia, Brunei, Sri Lanka and Mozambique attended the two-day executive level session. Brands from a spectrum of interesting industries attended. These included brands operating in financial services, telecoms, power and more were present in the room. The two days were guided by our strategic brand canvas.
At Wavelength we tend to work with brands who want to differentiate through experiences. These organisations tend to underestimate the role employees play in delivering such experiences via the brand values, essence, promise and positioning.
We were recently invited to run a Strategic Brand Planning session in Kuala Lumpur, Malaysia on 20/21 November 2013. Delegates from Malaysia, Brunei, Sri Lanka and Mozambique attended the two-day executive level session. Brands from a spectrum of interesting industries attended. These included brands operating in financial services, telecoms, power and more were present in the room. The two days were guided by our strategic brand canvas.
Brand positioning is the end game for brands. It focuses on the process of uniquely locating a brand in target customers’ minds relative to its competitors.
We were recently invited to run a Customer Profiling workshop as part of Bristol University’s SPARK programme. SPARK is an enterprise ‘boot camp’ where students from a broad range of academic backgrounds develop business concepts and explore their commercial feasibility.
