It was a pleasure to be invited along by The Confederation of Indian Industry to deliver three executive level webinars titled, Retaining Brand Relevance – Confederation of Indian Industry Webinar.
Darren’s 3 part webinar series on Building Brand Experiences was very well received by the participants from the Industry. His considerable expertise in this domain is of particular relevance to services brands which face unique brand challenges and will be very valuable to organisations across different geographies.
Jaisurya Banerjea, Executive Officer, Confederation of Indian Industry
CII – Centre of Excellence for Leadership
This is the first of a three-part webinar series delivered for The Confederation of Indian Industry which focuses on the Brand Experience Environment. The content is based on Darren Coleman’s (Wavelength Founder and Managing Consultant) book: Building Brand Experiences: A Practical Guide to Retaining Brand Relevance ➡️ https://amzn.to/3hhd40Z The Brand Experiences Environment comprises the context you need to be mindful of when developing and defining your Brand Experience Essentials – brand values, brand essence, brand personality, brand promise and brand positioning – which are covered in the second webinar. The Brand Experience Environment includes four elements: understanding stakeholders; fine-tuning your perspective considering the mechanics of delivery; and adopting a data-driven approach to building brand experiences. The Brand Experience Environment is part of the Brand Experience Blueprint – an intensely practical management tool that will guide you through the process of building brand experiences. To learn more about brand experiences, download chapter one of Building Brand Experiences: A Practical Guide to Retaining Brand Relevance for FREE ➡️ bit.ly/BBX-ch1-food-for-thought
This is the second of a three-part webinar series delivered for The Confederation of Indian Industry which focuses on Brand Experience Essentials. The content is based on Darren Coleman’s (Wavelength Founder and Managing Consultant) book: Building Brand Experiences: A Practical Guide to Retaining Brand Relevance ➡️ https://amzn.to/3hhd40Z Brand Experience Essentials are core intangible brand assets: brand values, brand essence, brand personality, brand promise and brand positioning. They inform and guide the brand experiences you build through Brand Experience Enablers – employee behaviour, design and communications – which are covered in the third webinar. Brand Experience Enablers are part of the Brand Experience Blueprint – an intensely practical management tool that will guide you through the process of building brand experiences. To learn more about brand experiences, download chapter one of Building Brand Experiences: A Practical Guide to Retaining Brand Relevance for FREE ➡️ bit.ly/BBX-ch1-food-for-thought.
This is the final part of a three-part webinar series delivered for The Confederation of Indian Industry which focuses on Brand Experience Enablers. The content is based on Darren Coleman’s (Wavelength Founder and Managing Consultant) book: Building Brand Experiences: A Practical Guide to Retaining Brand Relevance ➡️ https://amzn.to/3hhd40Z Brand Experience Enablers are three practical tools you can use to bring your Brand Experience Essentials (brand values, brand essence, brand personality, brand promise and brand positioning): employee behaviour, communications and design. Brand Experience Enablers are part of the Brand Experience Blueprint – an intensely practical management tool will guide you through the process of building brand experiences. To learn more about brand experiences, download chapter one of Building Brand Experiences: A Practical Guide to Retaining Brand Relevance for FREE ➡️ bit.ly/BBX-ch1-food-for-thought