The culinary capital of South East Asia was calling, so we were back in Singapore to deliver our three-day Brand Strategy Masterclass. This deep-dive Brand Strategy Masterclass explored a number of advanced brand issues with a fine bunch of delegates from Singapore, Brunei, Vietnam and Bahrain. Read More
We’re carving out something of a niche as services marketing specialists so it was a real pleasure when AlAhli NCB Bank, one of the Middle East’s leading financial institutions, invited us to work with a select number of their marketing high-fliers on product marketing. Read More
Interaction is powerful because it helps strengthen brand associations in memory. The more your customers interact with your brand the stronger the connection between your brand and its category becomes, i.e. increase in synaptic efficacy. This is why ruthless consistency and repetition is key. Coca-Cola and happiness is a classic example.
The divide between theory and practice is often discussed and even disputed in managerial and academic circles, so it was great to be invited by Dr Sally McKechnie to deliver a very practical session on brand experiences to MSc Marketing students at The University of Nottingham Business School.
On the back of delivering our Advanced Marketing Programme for Maybank we were invited to deliver a talk to Maybank’s executive and senior management team in Kuala Lumpur, Malaysia. The talk focused on how to build emotionally charged brand experiences in the banking sector.
Values are important because they influence our beliefs, which in turn influence our behaviour. Brands try to influence behaviour by aligning with key stakeholders’ values.
It’s been a while since we were in the Kingdom of Saudi Arabia with BUPA so it was a pleasure to spend time with the management team of Saudi Telecom Company (STC) working on a range of strategic marketing issues encompassing customer profiling, brand experiences, customer lifetime value and marketing metrics.
For the first time we took our Brand Strategy Masterclass to the bright lights of Bangkok. Participants from airline, e-commerce & food sectors from Thailand, Malaysia and Indonesia attended the two day session. The smaller group meant we could delve into more of the detail.
It was a pleasure to work through the challenging topic of brand experience delivery with the good folk of Yas Island (home of Abu Dhabi’s Formula 1). Yas Island is owned by Miral Asset Management provides asset management and development services to the government of Abu Dhabi.