Encourage your customers to interact with your brand

By Wavelength Marketing1st December 2015April 10th, 2019blog
brand engagement

Interaction is powerful because it helps strengthen brand associations in memory. The more your customers interact with your brand the stronger the connection between your brand and its category becomes, i.e. increase in synaptic efficacy. This is why ruthless consistency and repetition is key. Coca-Cola and happiness is a classic example.

Think about it. You go to a party and walk past someone who nods at you. You walk past someone and spend some time talking to them. Who are you going to remember? The same applies to brands. That’s why brand interaction and engagement is key. Consistent repetition fuses brand and category associations in your brand.

If you’d like to learn more about how we can help you build an engaging brand experience, why not get in touch?

Also published on Medium.

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