Building Brand Experiences: A Practical Guide to Retaining Brand Relevance has been licensed for translation into Mandarin (simplified) with Beijing Standway Books Co. Ltd.
More details can be found about Beijing Standway on their (bilingual) www: http://www.standway.com/. Information on their products can be found at their online store at Dangdang.com and http://store.dangdang.com/271
Building Brand Experiences was launched globally (except the USA) on 3rd July 2018, then in the USA on 28th July 2018. WH Smith, Waterstones, Blackwell’s, Target and Foyles all stock the book, in addition to Barnes & Noble. It will be available in Korean by 2020.
Amy Joyner, Head of Rights and Licensing at Kogan Page, notes:
“Wavelength Marketing and Kogan Page are thrilled to announce that Building Brand Experiences has been licensed for translation into simplified Chinese by Beijing Standway Books publishing house, in a deal brokered by the CA – Link agency. Beijing Standway Books have been a long term licensing partner for Kogan Page, specialising in Marketing and Business books. The simplified version of Building Brand Experiences will be available in Autumn 2020.
Darren Coleman, author of Building Brand Experiences, outlines:
Commenting on the news, Darren Coleman, author of Building Brand Experiences notes:
“We’ve been interested in the mainland China market for some time. Slowly but surely we’ve been developing our connections or Guanxi in China but this takes time. I’m hoping the translated version of Build Brand Experiences will give us more credibility and profile in the market to support this process.
A translated version of Building Brand Experiences has the potential to create some interesting business opportunities. This relates to key note talks, delivering our Brand Experience Bootcamps and licencing the Brand Experience Toolkit that accompanies the book. I’m looking forward to seeing what 2020 brings.
As always the tireless work of Amy Joyner at her team at Kogan Page is much appreciated. But for their work, such opportunities wouldn’t materialise.”
Image credit -> http://bit.ly/2vMDwsH