On a number of occasions we’ve outlined how the human decision making process is primarily emotional but is then ‘justified’ by rational / logical processes (“affect heuristic”….zzzzzz). The Ferrari and Gucci scenarios fit this mould….Emotion drives decisions.
BBC WM invited Darren onto the Dan Kelly show yesterday. They wanted to obtain his views on the UK’s Visit Britain brand marketing campaign and how cities can develop an authentic brand.
Brands use celebrities to embody their brand. The celebrities help bring the brand to life. They make it less abstract and more human and this helps us relate to the brand.
Christmas 2011 seemed like many moons ago now. It proved to be an interesting time for brands. Given the tough economic climate you’d expect the Lidl, Aldi and Poundland’s of this world to perform well. At the other extreme premium brands such as Waitrose and Ted Baker have also done rather well.
The X-Factor. It’s all a bit too much. I’ve been roped into watching a few episodes with friend’s or when friend’s girlfriends take the liberty of commandeering my TV. Viewing under duress if you will.
A few months ago the British public (and global audiences) were horrified. Burning, rioting and looting spread through the streets of major cities in England (just to be clear on the focus here). A mist of chaos descended on the country that swept out of control.
Recently, I managed to catch up with social media marketing guru Jorgen Sundberg over a cup of coffee at Link Humans (his company) office in Covent Garden, London.
Our last blog post was a bit of rant. We covered the (somewhat repetitive) topic of why a brand isn’t a logo. This was borne out of our frustration with the number of people, especially design folk (sorry for having another pop), who tend to consider a brand is a logo. Oh dear.
It never ceases to amaze us at Wavelength how many people don’t know how to define brand. People that don’t work in marketing. People that work in marketing. People that work in brand. Guilty as charged.