The good folks at Insight for Professionals recently invited us to write a guest post on how to write a brand positioning statement. This post provides a summary and shares a link to the full article. Read More
It was a pleasure to be asked by Forbes columnist Pamela Danziger to comment on the use of multisensory in retail. The key is the appeal to all of the senses – in a way that brings your brand to life…
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Barranquilla Zoo in Colombia has a longstanding reputation of devotion to conservationism and scientific contribution so it has become an admired brand among citizens. Brand insight has played an important part in building the Barranquilla Zoo experience.
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The airline industry is competitive and dynamic. It is characterized by fierce competition, high costs and low margins, which means our brand experience is a key point of competitive advantage. Read More
It was a pleasure to be invited onto Nick Westergaard’s show, Brand Driven Digital to discuss all things brand experience. The conversation focused on how organisations can build and measure brand experiences with the likes of Virgin Atlantic and Singapore Airlines being cited as leading the way. Nick was also kind enough to give Darren’s book a good old fashioned plug. What a gent.
In 5 years the UK Sepsis Trust has grown into an established national charity with professional and celebrity support, coupled with influence in Westminster (the home of the UK Parliament) and Whitehall (where the UK’s Civil Service leadership is based). Read More