In partnership with the good folk at IE Design we recently ran a Brand Strategy Masterclass for the Careers Service at Imperial College London. Since fees have been charged for Undergraduate study a far shaper focus has been placed on careers services and employability skills in general. This has resulted in careers and employability teams across the country taking a long hard look at their brands. Imperial College is one such brand.
Commenting on the session, Darren Coleman notes:
“It is always really interesting to run session as Universities because they face so many unique challenges. Brands like Imperial College have very clear positioning and a strong heritage that comes into play across the brand experience. This provides both opportunities and constraints that need to be worked with in the context of sub brand like the careers centre.”