As part of a competitive three-way pitch process, Wavelength was recently appointed by Wallace Robinson & Morgan to design and build their new website. Wallace Robinson & Morgan is an independent law firm that was established in 1855. They’re based in Solihull, West Midlands and offer a comprehensive suite of legal services to B2B and B2C clients across the UK.
The first phase of the project will entail obtaining brand insight to understand more about the Wallace Robinson & Morgan brand. These insights will inform the subsequent website design and build.
Early members of the Wallace Robinson & Morgan team dating back to 1907.
Director, Tim Langford said:
“During the pitching process we immediately felt comfortable with Wavelength. They listened carefully to our requirements and were quick to grasp the nuances of what we wanted to achieve.
“We also liked the fact that they are services branding specialists. None of the other agencies that pitched for the work framed their approach with this in mind. This gave us the impression that Wavelength had taken the time to consider the context of our business whilst their track record of delivering projects for services brands gave them a real edge.”
Commenting on the project win, Wavelength’s Dr. Coleman notes:
“Historically, law firms’ approach to ‘brand’ or even ‘marketing’ hasn’t been too sophisticated, but I’ve noticed a step change in the market over the past few years. As clients become more knowledgeable and discerning, they’re becoming increasingly selective when seeking legal advice. This means that brand is coming into sharper focus for law firms as they seek to stand out.
“We’re delighted that Wallace Robinson & Morgan have decided to work with us on this project, and we’re looking forward to working with them over the coming months.”
You can learn more about Wallace Robinson & Morgan and their wonderful heritage by clicking here.
Why not find out more about the types of services Wavelength delivers by clicking here?