January doesn’t seem like long ago but we were back at Warwick Manufacturing Group deliver our second Personal Branding Masterclass this year. Students from a range of technical, engineering, service design and e-business backgrounds made for an interesting mix of minds.
This was the third time we’ve run our Personal Branding Masterclass for Warwick Manufacturing Group as part of their postgraduate development programme. The highly interactive one day session takes delegates through the process of understanding, defining and developing their personal brand so it can be used to advance their careers.
Commenting on the session, Wavelength’s Darren Coleman notes:
“The Warwick Manufacturing Group sessions are quite unique. The profile of the students is very specific given WMG’s manufacturing focus. This means the sessions we run at Warwick are attended by more technically orientated students who are more accustomed to logic, numbers, order and tangible structure. Consequently, ‘softer’ brand related ideas such as brand values, brand promise and brand positioning represent quite a new way of thinking. This said, I’m delighted to say the group did very well. Some really interesting personal brands were starting to emerge by the end of the day.”
You can learn more about Warwick Manufacturing Group and the really interesting work they do here.